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October 30, 2014July 5, 2019

When Selling a Home – stay away from gimmicks & listen to buyers

You’ve probably heard a story or two about a home that was priced very low to “create a buzz” and illicit a bidding war. And in fact, there was a 2012 article in a local newspaper about such a sale in DC that touted the rebounding housing market. But guess what? A recently published study, with robust empirical data, suggests that such a strategy may not be the best for a home seller. Furthermore, the study suggests evidence that real estate agents who recommend under pricing as a strategy believe that homes listed for less – sell for less than comparable homes.

Bucchianeri & Minson (A Homeowner’s Dilemma: Anchoring in Residential Real Estate Transactions. Journal of Economic Behavior & Organization. May 2013: 76–92) collected and compared data related to “anchoring” (higher list price to prompt buyers to make higher offers) and “herding” (lower list prices intended to creating bidding wars) theories. Although actual sale prices may depend on location and time on market, the conclusions are that homes listed at higher prices sold for more than those that relied on bidding up the price. The authors suggest that sellers should think twice before under pricing their home to create a bidding war; and suggest that results from such strategies are typically anecdotal.

If setting a higher price may translate into a longer time on market, how could you know if you are priced too high or low? Listen to home buyers. A study conducted by Case, Shiller, & Thompson (“What have they been Thinking? Homebuyer Behavior in Hot and Cold Markets.” Brookings Papers on Economic Activity. 2012: 265-315) of 25 years of data in four metropolitan areas concluded that there is a strong relationship between buyer’s perception of price trends and actual price changes; the stronger the price trend (in either direction), the stronger the agreement among home buyers perceptions.

Home buyers’ short term and long term expectations of home prices can differ. And although Case, Shiller, & Thompson indicate that it is more difficult to gauge long term pricing expectations, they were undoubtedly impressed that buyers’ were “out in front” of short term home price changes. They stated, “…We find that homebuyers were generally well informed, and that their short-run expectations if anything underreacted to the year-to-year change in actual home prices.”

If deciding on your home’s selling price gives you a headache, Stefanos Chen wonders if taking a Tylenol could assist in making a decision. In his October 23^rd Wall Street Journal article (Can Tylenol Ease the Pain of a Home Sale?), Chen reported of to-be-published research that indicates taking the pain reliever may ease the anguish associated with “loss-aversion” (an avoidance of a perceived loss).

“Can acetaminophen reduce the pain of decision-making?” by DeWall, Chester & White is expected to be published in the January volume of the Journal of Experimental Social Psychology (pages 117-120). The results indicate that those who took acetaminophen sold a mug (that was given to them 30 seconds prior) for significantly less than those who tool a placebo. Chen’s question whether taking a Tylenol could help a seller take a lower sales price is a stretch, considering that the study was limited to 95 college student subjects. Although further research is indicated, the study’s conclusions may have implications to lessening the “pain” of letting go of ownership.

By Dan Krell
© 2014

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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

October 24, 2014July 5, 2019

Trendy is not for home staging

Departing from the safety of natural materials and earth tones, big and bold interior design has become popular this year. Many designers have talked about 2014 as the year of using bright colors, brass and other yellow metals throughout the house. But if you’re selling your home, tread cautiously– because trendy may not be the best choices for staging your listed home.

Kelly Walters of HGTV (Color Trends: What’s New, What’s Next?; hgtv.com) talked about color use in the home, over the last ten years, being a reflection of our need for safety after 9/11 and the Great Recession. However, this is the year for change, and it’s reflected in the colors we choose for our interiors. A palette of gray hues is replacing the use of browns as the favorite neutral color; while reds, pinks, and violets are trending in popularity.

Using brass throughout the house has been the buzz during 2014. Kate Watson-Smyth reported the popularity of brass (Why brass is back as the new must-have metal for home décor; Financial Times, January 24, 2014; ft.com) as being a trend moving away from shine towards warmer tones. The use of brass and similar metals has also expanded from stylish bathroom finishes and hardware to fixtures as well as furniture.

Remember wallpaper? It’s back! Realtor® Magazine’s Barbara Ballinger wrote about how wallpaper has made a comeback. Relegated to accents, wallpaper is once again acceptable as wall covers (Wallpaper: Back in the Game; Realtor® Magazine, October 2014; realtormag.realtor.org). The new generation of wallpapers are eco-friendly and easier to use; inks are typically water based, while many papers are designed as “peel and stick” to be easily removed and reused.

Kitchens are important to many of us, and what could be better for the home chef than their own hydroponic garden. On her blog The Entertaining House, Jessica Ryan (jessicagordonryan.com) describes the Chef’s Garden Wall hydroponic system, “Fresh is the new green.” Because some kitchen hydroponic systems are low maintenance, you don’t necessarily have to be a gardener to have fresh greens at your finger tips all year.

Although trendy interior design may seem modern and stylish, it may not be the best choices when selling your home. Melissa Tracey wrote in her Home Trends Blog (5 Design Trends You May Want to Avoid in Staging; August 11, 2014; blogs.realtor.org), “Staging in trendy fabrics, colors, and finishes may offer up buyers a feeling that the home is up-to-date and move-in-ready. But getting too trendy can also backfire, particularly if it’s too personalized.”

And about those interior design trends I listed above? Tracey says to “steer clear.” Although wallpaper may be a tempting and easy way to brighten up a room, she says to stick with paint because wallpaper may interfere with a buyers’ vision of living in the room. And when painting, she says that trendy colors may be “too bold” for buyers; sellers should stick with neutral colors, using bolder colors as accents (such as pillows, rugs, and lamps). And although many designers are going all in on brass, it’s best to use it sparingly as accents when staging your home. The trend toward doorless kitchen cabinets is to be avoided, because buyers will undoubtedly ask “Where are the doors?” And finally, Tracey points out that the highly popular Tuscan and French Provincial themes are giving way to transitional and contemporary styles.

By Dan Krell
©2014

October 17, 2014December 13, 2022

Home designs for multigenerational families under one roof

“Wait long enough and it will come back in style” is a saying that typically applies to clothing styles and fashion. And unlike fashion trends, which typically relies on pop culture, fads, and a designer’s vision; home design trends are more practical and rely on changing life styles, advances in building technologies, and the development and/or use of new construction materials.

Although the idea of extended family living under one roof has not been commonplace for decades, multigenerational life styles have been trending in recent years. And this year, there was a surge in the demand of multigenerational home designs.

Consider a Pew Research Center analysis, as reported by Sally Abrahms in the AARP Bulletin (3 Generations Under One Roof, April 2013; aarp.org), that indicated multigenerational households increased 10.5 percent (which is about 16.7 percent of the U.S. population) between 2007 and 2009. She also cited a 2012 survey by the Pulte Group, that indicated about 32 percent of adult children plan to live with their parents.

Such surveys make sense, if you consider that our population is increasingly aging. And as long term care costs are increasing, there is growing pressure on adult children to take care of their parents during their waning years and declining health (as was once expected decades ago). Consider the cost of long term care as reported by Genworth Financial (genworth.com): the 2014 Maryland median cost of a private one bedroom accommodation in an assisted living facility is $40,800 per year; while the 2014 Maryland median cost for a semi-private room in a nursing home is $98,368 per year.

Besides the rising aging population, Abrahms also pointed out that multigenerational living is also due to the return of young adults to their parents’ homes. Also known as the “boomerang generation,” many pay rent and contribute to housing costs. About 75% of young adults aged 25-34 moved back with parents; as well 61% of young adults aged 25-34 who know of friends or family who moved back with parents due to lack of living arrangements, lack of money, and/or lack of employment.

In the past, the extended families that lived under one roof had little choice but to make the best use of a home typically designed for one family. However, home builders have taken notice of the trend in multigenerational households and have responded. Amy Taxin, of the Associated Press, reported (The family that stays together: Homebuilders are making room for more multigenerational households; Associated Press – The Washington Times, April 16, 2012) that builders are offering single family home designs with “…semi-independent suites with separate entries, bathrooms and kitchenettes. Some suites even include their own laundry areas and outdoor patios for additional privacy, though they maintain a connection to the main house through an inside door. “

Taxin pointed out multigenerational housing options, which includes: Lennar Corp, which offered a 3,400 square foot home in the Las Vegas area that contained 700 square foot suites; and Standard Pacific Homes that rolled out the “casitas” idea which is independent living areas attached to the main house.

After many decades of the “break-away” family, a number of socio-economic factors have come together to bring about the reintegration of the extended family under one roof. The idea that multigenerational living is once again popular has created a new niche and trend for home builders and architects.

October 9, 2014November 23, 2021

Real estate, a dangerous profession

If you asked anyone on the street to name the top dangerous professions, “real estate agent” is not usually considered. But the recent murder of Arkansas Realtor® Beverly Carter highlights, once again, the dangers of selling homes. Carter went missing in September after she planned to show a house, and her body was later found in a rural area.

Although the details of the murder is yet to be revealed, it feels reminiscent of the 2010 murders of two Ohio real estate agents killed in separate incidents within the same week. Vivian Martin was found on the floor of burning home, Martin’s death was found to be by strangulation. Andrew VonStein, was found shot in a vacant home (usatoday.com).

Dealing with the public on a daily basis puts real estate agents in contact with a wide range of personalities and potentially dangerous situations. And although reports of general crime may not grab our attention until we hear about a life being taken prematurely, other daily dangers that agents may face can include stalking, robbery, assault, and rape.

Here are a just few reports from this year:

Over the summer, a Pennsylvania real estate agent was allegedly carjacked at gunpoint, then allegedly sexually assaulted and forced to stay in back seat. While the alleged assailants drove her SUV, it lost control and ran into pedestrians a fruit stand. Two Philadelphia men were charged with the deaths of three children and their mother, as well as the kidnapping, aggravated assault and sexual assault of the real estate agent (cnn.com/2014/08/08/us/philadelphia-carjacking).

The Charlotte Observer reported May 14^th that a man was arrested and charged with rape, attempted rape, felonious restraint and kidnapping, and two counts of sexual assault. Police stated that the alleged assailant arranged to view a number of homes with the real estate agent the day before they met. The two drove together, and while in the first home the agent was choked and was threatened to be killed with a knife lest she comply. The agent was sexually assaulted in the home; the alleged attacker ordered her to take him to the second home, where she was assaulted again (charlotteobserver.com).

Earlier this year, ABC-7 WJLA reported that a Maryland agent was robbed in a New Carrolton home. Police stated that a man followed the agent into the vacant home, when a purse and other items were taken by threat of an alleged weapon (wjla.com/articles/2014/03/real-estate-agent-robbed-in-vacant-maryland-home-101466.html).

A recent story out of Arizona (kpho.com) tells of a buyer texting female real estate agents to see a home. Seemingly innocent, the would-be buyer would initially text the agents about a house listed for sale; however, quickly changing the topic to the agents’ feet and foot wear. As bizarre as this story may sound, one of the affected agents seemed to think that this foot-fetish pervert was harmless; she stated to in this CBS-5 KPHO story, “You very much have to trust your instincts and intuition…If something doesn’t seem right, ask questions…”

Most real estate agents are personable and service oriented, but don’t be surprised if your call to urgently see a home, with an agent whom you have never met, is answered with deliberate caution. The recent murder of Beverly Carter once again puts safety first in the minds of many agents and others in the industry.

By Dan Krell
© 2014

October 1, 2014November 23, 2021

Home equity entitlements, home prices, and talk of external price controls

A home buyer who visited a recent open house told me that home sellers need to “let go of their perception of entitled equity.”

I will pause here for a moment, as you are no doubt trying to make sense of the last statement.

Was this visitor verbalizing that a seller’s home equity be measured and controlled? And the follow up question might be: “Since when is a home owner’s equity perceived as an entitlement?” Was the buyer saying that there should be outside intervention to determine the equity a home owner may net on their sale (so as to make housing affordable), much like rental controls that exist in some areas around the country?

Who makes the decision as to how much equity a home owner may realize (net)? Sure, one could argue that home equity is an intangible concept that comes from the perceived value of your home; where the value is relative until it is realized (liquidated). You could also say that equity is realized through liquidation of the home by either selling it (or cashing out with a mortgage or equity line of credit); the value being the price a buyer is willing to pay, (or the amount a lender decides so as to make a loan). So it seems that when it comes to home sales, market forces still (mostly) determines the sale price and the amount of equity (if any) the home seller nets from the sale. Simply put – buyers and sellers negotiate home prices; generally, buyer pushback on listing prices can pressure sale prices to decrease, much like high demand can pressures prices to increase.

Let’s give the open house buyer the benefit of the doubt; maybe having outside intervention was not what he meant by saying home sellers need to let go of their perceived entitled equity. Maybe he was using (or misusing) economic jargon to make a point by expressing his opinion that housing is currently overpriced.

As I wrote in August, if you want to know where the housing market is headed, ask a home buyer. And it seems as if this buyer is not alone in his sentiment, as the attitude that home prices are too high is (again) an increasing view among many home buyers. It could be that the housing market is encountering what was experienced in 2009, when at that time there was a growing disparity between the price home sellers are asking and what home buyers are willing to pay. After all, it was during 2008-2009 when similar attitudes were strongly expressed, a time when rapidly falling home prices did not encourage home sales.

Quentin Fottrell pointed out in his pithy MarketWatch analysis of recent housing data (10 most overvalued (and undervalued) housing markets, marketwatch.com, 10/1/2014) that “Seven of the top 100 metro areas are overvalued by more than 10%, the highest number since the first quarter of 2009.” He also mentions that the last time this occurred was early in the housing bubble; but Fottrell says there should be little concern of current housing bubble because of the current economic environment (jobs and construction).

Conversations with home buyers are extremely valuable to home sellers for many reasons. What you might come away from this conversation is that there is continued push back on listing prices; and unless home sellers are responsive to pricing feedback, they should prepare for a long time on market.