{"id":1558,"date":"2014-02-14T17:13:14","date_gmt":"2014-02-14T21:13:14","guid":{"rendered":"http:\/\/dankrell.com\/blog\/?p=1558"},"modified":"2022-12-13T10:16:30","modified_gmt":"2022-12-13T15:16:30","slug":"the-magic-of-4-to-sell-a-home","status":"publish","type":"post","link":"https:\/\/dankrell.com\/blog\/2014\/02\/14\/the-magic-of-4-to-sell-a-home\/","title":{"rendered":"The magic of 4 to sell a home"},"content":{"rendered":"

\"Preparing<\/a>For a successful home sale, you need to focus on four areas…<\/h1>\n

Spring is rapidly approaching \u2013 are you one of the many home owners listing your home for sale this year?\u00a0 Sure, last year may have seemed like a breakthrough, but the still recovering housing market is just as quirky as The Doctor\u2019s TARDIS.\u00a0 And unless you consider condition, preparation, pricing, and marketing; your home sale could fall flat.<\/p>\n

A home\u2019s condition<\/b> <\/a>can affect a home\u2019s sale price (sometimes significantly), and is often overlooked by home sellers and listing agents.\u00a0 It is not uncommon for owners to put off home maintenance, especially after the financial crisis of 2008; housing experts estimate that home improvement spending decreased about 28% between 2007 and 2011. Deferred maintenance can deter some home buyers, while motivating others to make a low offer.\u00a0 You can get an idea of potential cosmetic, mechanical, and structural issues by having a pre-listing home inspection.<\/p>\n

Whether or not you choose to address deferred maintenance and repairs prior to listing, preparation<\/b> <\/a>is required to get ready for home buyer viewings.\u00a0 One of the most important things to do to prepare your home is to declutter.\u00a0 Decluttering is often overwhelming because sellers expect to make the home immaculate; but really, the purpose to decluttering is to give rooms a neat and spacious feel.\u00a0 Decluttering will make you decide which items to keep, what to throw out, give away, or put in storage.<\/p>\n

Home staging is a way to create a \u201cvision\u201d for home buyers.\u00a0 Home staging can get pricey if you hire a staging professional and rent furniture.\u00a0 But it doesn\u2019t have to be expensive; \u201cdo it yourself stagers\u201d can often transform a home with little or no money.\u00a0 If your home is vacant, inexpensive rentals can be used as room \u201cplace holders,\u201d to help convey a room\u2019s size and use to buyers.<\/p>\n

Pricing<\/b> <\/a>your home correctly can mean the difference between a successful sale and languishing on the market.\u00a0 A common mistake that occurs in a recovering market is the eagerness to price high; but buyer push back can be an abrupt awakening to the realities of the housing market \u2013 making you wonder why your home is not selling.\u00a0 Be careful of the listing agent who intentionally over-prices your home, this is an old technique to persuade you to sign a listing agreement; the flip side is listing with an agent who intentionally prices the home too low, promising a \u201cquick\u201d sale (which only makes the sale easy for the agent).<\/p>\n

Marketing<\/b> <\/a>a home sale has changed significantly in the last five years.\u00a0 Gone are the days of \u201cset it and forget it.\u201d\u00a0 Creative agents are constantly seeking avenues to publicize and promote listings.\u00a0 A sales strategy can determine the correct positioning for the home; while implantation of a marketing plan can include new and imaginative methods, such as placement in specialty magazines and websites, video, and even open house \u201cparties.\u201d<\/p>\n

Many don\u2019t realize that the internet is where a majority of home buyers now congregate, viewing your MLS listing across hundreds of websites.\u00a0 To bolster online appeal, make certain your agent uses professional pictures, inspired home descriptions, and complete MLS information.\u00a0 Be wary of new marketing technology, which often has mixed results; for example: \u201cvirtual staging\u201d is a technology than can enhance online appeal by electronically staging a home, but can flop when buyers expect to see what is pictured.<\/p>\n

by Dan Krell<\/a> \u00a9
\nSubscribe to Real Estate News and Commentary
\nMore news and articles on \u201cthe Blog\u201d<\/a>
\nGoogle+<\/p>\n

\"Protected<\/a>
\nDisclaimer<\/a>. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. This article was originally published the week of February 10, 2014 (Montgomery County Sentinel). Using this article without permission is a violation of copyright laws. Copyright \u00a9 Dan Krell.<\/p>\n","protected":false},"excerpt":{"rendered":"

For a successful home sale, you need to focus on four areas… Spring is rapidly approaching \u2013 are you one of the many home owners listing your home for sale this year?\u00a0 Sure, last year may have seemed like a breakthrough, but the still recovering housing market is just as quirky as The Doctor\u2019s TARDIS.\u00a0 … <\/p>\n

Continue reading “The magic of 4 to sell a home”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[660,31,33,173,382,61,330,422,13],"tags":[661,809,810,648,912,522,901,927,797],"class_list":["post-1558","post","type-post","status-publish","format-standard","hentry","category-declutter","category-home-condition","category-home-pricing-strategy","category-home-repairs","category-home-seller","category-home-staging","category-marketing-plan","category-property-condition","category-real-estate","tag-decluttering","tag-home-condition","tag-home-pricing-strategy","tag-home-repair","tag-home-seller","tag-home-staging-2","tag-marketing-plan","tag-property-condition","tag-real-estate"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1VZLf-p8","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/1558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/comments?post=1558"}],"version-history":[{"count":6,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":6599,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/1558\/revisions\/6599"}],"wp:attachment":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/media?parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/categories?post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/tags?post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}