{"id":2354,"date":"2016-04-08T18:46:07","date_gmt":"2016-04-08T22:46:07","guid":{"rendered":"http:\/\/dankrell.com\/blog\/?p=2354"},"modified":"2022-12-13T10:22:27","modified_gmt":"2022-12-13T15:22:27","slug":"real-estate-confessions","status":"publish","type":"post","link":"https:\/\/dankrell.com\/blog\/2016\/04\/08\/real-estate-confessions\/","title":{"rendered":"Real estate confessions"},"content":{"rendered":"
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“How Working with a Real Estate Agent Benefits You” from rsimedia.com<\/figcaption><\/figure>\n

When asked about their real estate agent, consumers logically list characteristics <\/a>such as savvy, sharp, and knowledgeable.\u00a0 Some may even describe their agent as efficient, or someone who made the process easy for them.\u00a0 These descriptions usually attest to the agent\u2019s business acumen and typically focus on the agent\u2019s ability to market a home and\/or negotiate a contract.\u00a0 However, one trait that is often overlooked is \u201cauthenticity.\u201d<\/p>\n

And it\u2019s not just in the real estate industry.\u00a0 Authenticity just isn\u2019t the trait that most seem to care about in a sales person.\u00a0 The reason may seem obvious; for most consumers and salespeople, it\u2019s about money.\u00a0 So what role, you may be asking, does authenticity have in real estate sales?<\/p>\n

In a recent article, Don Kottick wrote about the need for authentic leaders in the real estate industry (8 examples of authentic leadership in real estate<\/a><\/em>; inman.com; March 17, 2015).\u00a0 Kottick talked about authentic leaders as creating their \u201clegitimacy\u201d through honest relationships.\u00a0 These are individuals who \u201cremain true to themselves;\u201d they are positive, truthful, empathetic, \u201cintrospective and aware of their own strengths and weaknesses.\u201d\u00a0 Kottick reminds us that authenticity doesn\u2019t come from what\u2019s learned at business school, but what is gained through life\u2019s journey.<\/p>\n

Keeping that in mind, we agents are in an advantaged position.\u00a0 As real estate transactions tend to be associated with life events, we often experience these events as well; sharing in the promise of a new family, the joy of a new baby, the sadness of the loss of a loved one, and even the ambivalence of a divorce.\u00a0 And we spend a good amount of time with our clients, regardless if it is in person and\/or on the phone.\u00a0 We become acquainted with who our clients are; we learn their vulnerabilities, and sometimes (whether they know it or not) we also become aware of their \u201cdirty laundry.\u201d\u00a0 Being in such a position, we become trusted advisers if not treated as part of the family (at least for the duration of the transaction).<\/p>\n

The nature of the real estate transaction, and our involvement with our clients, places us (real estate agents) in a fiduciary role<\/a>.\u00a0 Regardless of our feelings (positive or negative) toward our clients, or our personal and financial situation \u2013 we are to look out for our clients\u2019 best interests.\u00a0 Unfortunately, many in the industry have forgotten that.<\/p>\n

Similar issues about agent competency and ethics were discussed last year in The National Association of Realtors\u00ae DANGER report<\/a>.\u00a0 And although concerns about agent competency and ethics have been discussed for years, the media glommed onto such quotes as \u201cthe real estate industry is saddled with a large number of part-time, untrained, unethical, and\/or incompetent agents\u2026<\/em>\u201d as if to say \u201cwe told you so.\u201d \u00a0But the truth is that competency does not guarantee ethical behavior, and vice versa.\u00a0 Additionally, competency and ethics do not assure a positive buying and selling experience for the consumer.\u00a0 The answers, like the issues, are complex; and advancement in the subject is debatable.<\/p>\n

Don Kottick\u2019s point, that authenticity is a foundation upon which agent competency and ethics is built upon, is overlooked by many industry leaders, brokers, office managers and agents.\u00a0 Considering authenticity, competence, and ethics together may not only facilitate an environment that creates a meaningful transaction for the agent and consumer<\/a>; it may also be a response to treating consumers fairly, and putting clients\u2019 best interests first.<\/p>\n

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\nDisclaimer<\/a>. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.<\/p>\n","protected":false},"excerpt":{"rendered":"

When asked about their real estate agent, consumers logically list characteristics such as savvy, sharp, and knowledgeable.\u00a0 Some may even describe their agent as efficient, or someone who made the process easy for them.\u00a0 These descriptions usually attest to the agent\u2019s business acumen and typically focus on the agent\u2019s ability to market a home and\/or … <\/p>\n

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