{"id":2935,"date":"2017-05-05T08:02:30","date_gmt":"2017-05-05T12:02:30","guid":{"rendered":"http:\/\/dankrell.com\/blog\/?p=2935"},"modified":"2017-05-05T08:04:42","modified_gmt":"2017-05-05T12:04:42","slug":"home-listing-syndication-business","status":"publish","type":"post","link":"https:\/\/dankrell.com\/blog\/2017\/05\/05\/home-listing-syndication-business\/","title":{"rendered":"Home listing syndication is big business"},"content":{"rendered":"
\"home<\/a>
Home listing syndication (infographic via trendmls.com)<\/figcaption><\/figure>\n

Your home listing is a hot commodity!\u00a0 Not just to home buyers looking to buy, but to those who buy and sell information on the internet<\/a>.\u00a0 MLS home listing information syndication is big business.<\/p>\n

Much of what you see, hear, and read on TV, radio, and the internet is syndicated and distributed through a broad network of affiliated outlets.\u00a0 The purpose is to have as large of an audience as possible.\u00a0 The larger the audience, the larger the advertising revenue.\u00a0 Syndicating and distributing media content has been around for a very long time, and has been very a lucrative industry for those involved.<\/p>\n

Internet syndication<\/a> is no different and has become sophisticated, such that websites will pay for licensed content.\u00a0 The content attracts visitors and generates revenue via ads and\/or pay-per-click.\u00a0 Needless to say, internet syndication has developed to become a multi-billion-dollar industry.<\/p>\n

When you think about making money in real estate, you probably think about buying and selling property, not the internet.\u00a0 Most people don\u2019t realize that real estate information generates $billions on the internet.\u00a0 Real estate portals generate revenue by publishing content that attracts home buyers and sellers.\u00a0 The sought after content, of course, is your home\u2019s MLS <\/a>listing.\u00a0 Websites generate income by selling real estate and other professionals access to consumers who visit their sites to view your MLS listing.<\/p>\n

You may not know this, but your home\u2019s listing is copyright-protected by your agent\u2019s Multiple Listing Service.\u00a0 The content is licensed and syndicated to internet real estate portals and other publishers for a fee.\u00a0 How much do websites pay for MLS licensed content?\u00a0 Heck, you\u2019d be hard pressed to find that information, much less acknowledgement that there is a fee paid at all!\u00a0 And I suspect that information is not readily disclosed because consumers would be up in arms if they knew.<\/strong><\/p>\n

However, an article by Natalie Sherman appeared in the Baltimore Sun on January 27, 2015 (MRIS looks to partner with Zillow<\/em><\/a>) gives a hint about the monetary relationship between MLS boards, syndicators and publishers.\u00a0 Ms. Sherman wrote:<\/p>\n

\n

\u201cUnder the current system, Zillow pays to receive listings from Listhub.com<\/strong>, which has agreements with hundreds of multiple listing services, including MRIS, to provide syndication services to sites such as Zillow. Earlier this month, Zillow and Listhub said their existing deal would not be renewed.<\/p>\n

A representative for Zillow, which has been working to establish more direct relationships with brokers and listing services for years, said a new deal would help keep the site more up to date.\u201d<\/p>\n<\/blockquote>\n

The article refers to the 2015 shakeup of real estate listing feeds to specific websites, such as Zillow.\u00a0 At that time, Zillow sought direct deals with individual MLS boards, such as our local MRIS (now part of Bright MLS), to get MLS home listing feeds.<\/p>\n

Chances are that you are unaware<\/a> that the information about your home that is uploaded to the local MLS (including pictures of your home) become the property of the MLS.\u00a0 Much less, you may not know that the information is licensed to others for a fee to be used on other websites.<\/p>\n

Even though the MLS boards charge subscription fees to agents for the privilege of uploading and viewing content, they might argue that the fees generated by licensing and selling your information helps maintain the MLS system.\u00a0 However, not disclosing<\/a> this aspect of the real estate listing poses some ethical questions that must be addressed.<\/p>\n

Of course, there are real estate brokers who have opted-out of syndication of their MLS listings.\u00a0 These brokers want to retain control of\u00a0 home listing information to ensure accuracy and maintain professionalism when presenting your home to the public.<\/p>\n

Copyright\u00a9 Dan Krell
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\nDisclaimer<\/a>. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your home listing is a hot commodity!\u00a0 Not just to home buyers looking to buy, but to those who buy and sell information on the internet.\u00a0 MLS home listing information syndication is big business. Much of what you see, hear, and read on TV, radio, and the internet is syndicated and distributed through a broad … <\/p>\n

Continue reading “Home listing syndication is big business”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[383,370,123,24,42,391,13,141],"tags":[913,597,444,865,804,916,1015,797,786],"class_list":["post-2935","post","type-post","status-publish","format-standard","hentry","category-consumer","category-ethics","category-home-sale","category-internet","category-internet-home-search","category-mls","category-real-estate","category-realtor-ethics","tag-consumer","tag-consumer-protection","tag-ethics-2","tag-home-sale","tag-internet","tag-mls","tag-mls-listing","tag-real-estate","tag-realtor-ethics"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1VZLf-Ll","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/2935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/comments?post=2935"}],"version-history":[{"count":7,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/2935\/revisions"}],"predecessor-version":[{"id":2942,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/2935\/revisions\/2942"}],"wp:attachment":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/media?parent=2935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/categories?post=2935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/tags?post=2935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}