{"id":5775,"date":"2019-10-15T07:13:46","date_gmt":"2019-10-15T11:13:46","guid":{"rendered":"https:\/\/dankrell.com\/blog\/?p=5775"},"modified":"2019-10-15T07:27:13","modified_gmt":"2019-10-15T11:27:13","slug":"how-to-market-a-home-sale","status":"publish","type":"post","link":"https:\/\/dankrell.com\/blog\/2019\/10\/15\/how-to-market-a-home-sale\/","title":{"rendered":"How to Market a Home Sale"},"content":{"rendered":"\n

Some homes seem to sell themselves while others need help.  If your home needs help, understand that effective<\/em> use of marketing tools can increase your home\u2019s appeal, as well as communicate your home\u2019s value to sell it faster and for more money.  Home sale marketing tools have been used ever since real estate brokerage began.  Although marketing tools come and go, some have stood the test of time.  So you might be wondering how to market a home sale…<\/p>\n\n\n\n

How to market a home sale according to a Realtor<\/h3>\n\n\n\n
\"how<\/a>
Housing market supply and demand (infographic from keepingcurrentmatters,com)<\/figcaption><\/figure><\/div>\n\n\n\n

If you ask your Realtor how to market a home sale, they may tell you about open houses, print ads, and the internet. <\/p>\n\n\n\n

Probably one of the most effective marketing tools an agent has is the open house.\u00a0 Unfortunately, the open house is under-used, as well as often misused for the agent\u2019s personal gain.\u00a0 Although the open house routine has changed, brokers have been holding open houses for over one-hundred years.\u00a0 The open house is the ideal time to communicate directly with home buyers and their agents about your home\u2019s appeal and value.\u00a0 Try to avoid the use of open house gimmicks (such as cook-outs and carnivals) because they detract from the home sale message.\u00a0 Furthermore, make sure your agent is focused on selling your home during the open house, instead of focusing on signing-up new clients. <\/p>\n\n\n\n

Although not as prevalent today, print advertising was a home marketing staple for over a century.\u00a0 Today, the majority of home buyers search for homes online, so it\u2019s not likely that a print ad will have a wide audience.\u00a0 However, agents will uses post cards and door hangers to announce their new listing. Nonetheless, print advertising is still used to market niche homes and agent self-promotion.\u00a0 <\/p>\n\n\n\n

You might be wondering how to market a home sale online? Internet and digital marketing is the most widely used form of advertising today.\u00a0 Internet marketing is easy because the MLS syndicates your home listing across numerous websites automatically!\u00a0 Although the syndication is automatic, your agent still needs to check how the listing appears.\u00a0 If the listing has incorrect information, it needs to be fixed or can hamper results.\u00a0 <\/p>\n\n\n\n

There are a variety of other internet advertising\nopportunities, including a dedicated webpage, pay-per-click, and video.  However, results, if any, may be limited if\nnot used effectively.  <\/p>\n\n\n\n

One of the most important marketing tools to relay\nyour home\u2019s appeal and value is the camera. \nTechnological advances in MLS feeds and digital photography now allow\nhome buyers to see many pictures of your home and its surroundings in crystal\nclear clarity.  However, don\u2019t solely\nrely on new photo technologies for virtual tours, as the viewing ability may be\nlimited.<\/p>\n\n\n\n

Virtual reality (VR) is a cutting-edge tech being touted\nfor virtual tours.  Let alone that most\nhome buyers don\u2019t own a VR device, many buyers are likely to search homes when\nwearing a VR device is not appropriate, such as at work or on the metro.  Even though VR marketing sounds cool, it\u2019s\nreach is still very limited.<\/p>\n\n\n\n

Although VR is yet to be an effective tool, augmented reality such as 3D virtual tours are coming of age.  Although there are still limitations, updated internet browsers, broadband, and new 5G allow home buyers to view your home as a 3D model.<\/p>\n\n\n\n

The basics.<\/h3>\n\n\n\n

Regardless of what real estate agents will tell you, the best marketing tools for your home are the list price, your home\u2019s condition, and its location<\/strong>.  However, a high list price, poor condition and\/or location can be helped by your agent\u2019s marketing tools.  Effective marketing tools can also help increase your home\u2019s appeal and communicate the home\u2019s value.  But ultimately, the nitty-gritty of selling your home depends on your agent\u2019s savvy, ability to facilitate an offer, and negotiate a price.<\/p>\n\n\n\n

Original article is published at https:\/\/dankrell.com\/blog\/2019\/10\/15\/how-to-market-a-home-sale\/<\/p>\n\n\n\n

By Dan Krell
Copyright\u00a9 2019<\/p>\n\n\n\n

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Disclaimer<\/a>.\n This article is not intended to provide nor should it be relied upon \nfor legal and financial advice. Readers should not rely solely on the \ninformation contained herein, as it does not purport to be comprehensive\n or render specific advice. Readers should consult with an attorney \nregarding local real estate laws and customs as they vary by state and \njurisdiction. Using this article without permission is a violation of \ncopyright laws.<\/p>\n","protected":false},"excerpt":{"rendered":"

Some homes seem to sell themselves while others need help.  If your home needs help, understand that effective use of marketing tools can increase your home\u2019s appeal, as well as communicate your home\u2019s value to sell it faster and for more money.  Home sale marketing tools have been used ever since real estate brokerage began.  … <\/p>\n

Continue reading “How to Market a Home Sale”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[33,123,330,404,1061,13,23],"tags":[1038,810,865,901,921,797],"class_list":["post-5775","post","type-post","status-publish","format-standard","hentry","category-home-pricing-strategy","category-home-sale","category-marketing-plan","category-open-house","category-pricing-strategy","category-real-estate","category-realtor","tag-home-pricing","tag-home-pricing-strategy","tag-home-sale","tag-marketing-plan","tag-open-house","tag-real-estate"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1VZLf-1v9","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/5775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/comments?post=5775"}],"version-history":[{"count":5,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/5775\/revisions"}],"predecessor-version":[{"id":5790,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/posts\/5775\/revisions\/5790"}],"wp:attachment":[{"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/media?parent=5775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/categories?post=5775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dankrell.com\/blog\/wp-json\/wp\/v2\/tags?post=5775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}