home selling tips Archives - Real Estate News and Commentary

June 27, 2025June 27, 2025

What Homebuyers want: What Home Sellers Can Do

The Real Estate Deep Dive Podcast: What Homebuyers Want

What Homebuyers Want: The Top 5 Things They’re Looking for in a House. And What Home Sellers can do about it.

In today’s market, understanding what buyers truly want isn’t just useful, it’s essential. Whether you’re preparing to sell or simply curious about current trends, these are the five features that top the wish lists of homebuyers:

1. A Functional Floor Plan

Open-concept layouts remain popular, but it’s not just about knocking down walls. Buyers want spaces that make sense and have intention. Clear sightlines from kitchen to living room, a separate dining area, and a logical flow between rooms all help a home feel both livable and inviting.

What Sellers Can Do:

Remove bulky furniture to highlight flow between rooms.
Stage a spare bedroom as a home office or reading nook.
Use rugs and lighting to define open areas.
Highlight any bonus spaces (finished basement, sunroom, attic) as usable square footage.

2. Updated Kitchens and Bathrooms

In competitive markets, buyers expect modern finishes. You’ve heard it before: kitchens and baths sell houses. Buyers are drawn to clean, modern updates, think quartz countertops, shaker cabinets, stylish tile, and energy-efficient appliances. Even small upgrades (like new hardware or lighting) can go a long way.

What Sellers Can Do:

Replace dated hardware and light fixtures for a fresh look.
Re-grout tile, deep clean, or replace caulk for a “like-new” feel.
If the budget allows, update countertops or swap out old appliances with stainless or energy-efficient models.
Add under-cabinet lighting or modern faucet fixtures.

3. Natural Light and Good Lighting

Buyers love homes that feel light, bright, and airy. A home that feels bright and airy is always a step ahead. Large windows, skylights, and thoughtful lighting choices can transform a space and influence a buyer’s emotional response from the moment they walk in.

What Sellers Can Do:

Open all blinds/curtains and clean windows before showings.
Use light-colored décor and mirrors to reflect natural light.
Trim landscaping that blocks sunlight through key windows.

4. Energy Efficiency and Smart Features

Buyers are environmentally conscious and tech-savvy. From better insulation and new windows to smart thermostats and solar panels, buyers are more aware of long-term savings and environmental impact. Homes with high-efficiency HVAC systems and smart home integration are especially appealing.

What Sellers Can Do:

Highlight your home’s energy-efficient features in the listing (new windows, insulation, HVAC).
Install a smart thermostat before listing.
Provide energy bills to show savings.
If possible, add LED lighting throughout and seal drafty areas.

5. A Quiet, Usable Outdoor Space

Buyer references remain strong for private outdoor retreats. Whether it’s a fenced yard, a cozy deck, or just a patch of grass for pets or a garden, usable outdoor space has become increasingly important. Buyers imagine gathering, relaxing, or simply having a peaceful retreat just beyond their back door.

What Sellers Can Do:

Clean up and define the yard or patio: mow, mulch, add potted plants.
Add low-cost touches like string lights, an outdoor rug, or a small café set.
If fencing is old or damaged, consider repairs or a coat of paint/stain.
Emphasize the potential: space for pets, gardening, or gatherings.
Stage outdoor areas (deck, patio) with seating and planters to create an indoor-outdoor feel.

Final Thoughts

Every buyer has unique needs, but these five features consistently top the list.

If you’re preparing to sell, focusing on these areas of What Homebuyers Want can give your home the edge it needs in a competitive market. Buyers are thoughtful and values-driven, but that doesn’t mean you need to invest tens of thousands to impress them. Strategic updates, good staging, and a clean, well-maintained home can make a powerful impact.

What’s your home worth?

By Dan Krell
Copyright © 2025

Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

June 5, 2025June 5, 2025

Home Selling Strategies to Stand Out in a Crowded Market

Home Selling Strategies to Make Your Home Shine in a Crowded Market

Real Estate Deep Dive Podcast – Standout Home Selling Strategies

As the sun climbs higher into the summer sky, so too does the number of homes hitting the market. It’s the season of “For Sale” signs and weekend open house, and if you’re a homeowner preparing to sell, you may be feeling the pressure of rising competition and in search of standout Home Selling Strategies.

But here’s the truth: in a crowded market, standing out isn’t optional, it’s essential.

Here’s the good news: You can transform your listing from just another address to a home buyers remember with a few smart, strategic touches. Whether you’re in a hot neighborhood or a sleepy cul-de-sac, these 7 inspired ideas will help your home steal the spotlight.

1. Tell a Story, Don’t Just Sell a House

Every home has a soul. Maybe it’s the oak tree planted when your child was born or the sunlit breakfast nook where mornings feel slow and sacred. Don’t just list square footage, share moments. Create a short narrative in your listing that paints a lifestyle. Buyers aren’t just looking for walls and a roof. They’re searching for a feeling.

Example: “Sip morning coffee as sunlight pours across the reclaimed wood counters. Evenings invite candlelit dinners under twinkle lights on the back patio.”

2. Photograph Like a Magazine Spread

Smartphones have turned us all into amateur photographers, but for your home’s debut? Go pro. A skilled real estate photographer understands light, composition, and how to make a 10×12 bedroom look airy instead of cramped.

Better yet, consider lifestyle photos, a throw draped casually on a reading chair, a garden table set for brunch, soft lamplight glowing in a cozy den. These human touches make a home feel lived-in and loved.

3. Turn Curb Appeal Into Instant Chemistry

First impressions aren’t made at the front door. They’re made from the street. Trimmed hedges, a fresh coat of paint on the door, modern house numbers, and vibrant planters can do wonders. Want to go further? A fragrant potted herb garden or an elegant path light installation turns your walk-up into a moment of arrival.

4. Set the Stage, Literally

Professional staging isn’t about pretending, it’s about clarity. A well-staged home helps buyers visualize the scale of a room and how they might live in it. It emphasizes flow, functionality, and mood.

Don’t have the budget for full-home staging? Focus on key areas: the living room, primary bedroom, and kitchen. These spaces carry the emotional weight of the sale.

5. Create a Sensory Experience During Showings

Buying a home is as much emotional as it is logical. Appeal to all five senses:

Sight: Clean, decluttered spaces with warm, balanced lighting.
Smell: Subtle scents like vanilla, cedar, or citrus (skip the plug-ins, they’re perceived as artificial).
Touch: Textural moments, a plush throw, a linen runner, smooth wood grain.
Sound: Soft instrumental music or birdsong from a backyard speaker.
Taste: Freshly baked cookies or a bowl of chilled bottled water near the door, it feels like hospitality, not a sales pitch.

6. Highlight Flex Spaces (and Give Them Purpose)

Post-2020, buyers crave versatility. A corner that could be an office, a nook that becomes a yoga retreat, a garage workshop ready for a creative mind. Don’t let extra space feel like an afterthought. Stage it with intention.

Use signs or framed notes: “Perfect Zoom Background”, “Quiet Homework Zone”, or “Art Studio with Morning Light.”

7. Market Beyond the MLS

Finally, your agent should do more than press “publish” on your listing. Today’s best marketing includes:

A property website with video walk-through
Social media teasers with aerial drone shots
A letter to the neighbors (who might know someone looking!)
Email campaigns targeted to agents with buyers

Pair that with savvy pricing, and you create something rare: momentum.

Final Thoughts: Be Memorable, Not Just Marketable

More homes on the market can feel like noise, but it’s also an opportunity for those in search of standout Home Selling Strategies. If your home sings a clearer, more emotionally resonant tune, buyers will hear it. Because at the end of the day, buyers don’t fall in love with houses – They fall in love with homes. And the best homes are the ones that tell a story only you could have written.

By Dan Krell
Copyright © 2025

What’s your home worth?

January 14, 2021December 13, 2022

Clean your home

“Clean your home” is one of the most underrated activities when preparing to sell your home. Although it’s seemingly the easiest thing to do to get a higher price and faster sale, it’s often misunderstood or shrugged off. because there’s so much going on when selling a home. Besides getting the home ready to list, you’re likely planning a move. With so much on your mind, it’s easy to put it off.

A New York Times piece by Tim McKeough (Market Ready; nytimes.com; July 25, 2012) gave advice from a real estate broker and a cleaning professional on properly cleaning before listing a home. The real estate broker commented on cleaning windows and floors; as well as polishing furniture. Paramount is the condition of home entry, kitchen and bathrooms. The entryway is important because it’s the area where the home buyer gets their first impression of the home. The kitchen and bathrooms get much of the home buyers’ attention, and should also be a focus of a deep cleaning. It’s advised that the entryway be decluttered, and the kitchen and bathrooms should be “spotless.”

Attention to detail is important, such as cleaning the oven/range, clean tile grout and a new shower curtain. Because dirty grout can leave a bad impression with home buyers, consider regrouting. “Horizontal surfaces” (such as windowsills, picture frames, baseboards, and shelves) should also be a focus of cleaning. Also, a deep cleaning should focus on areas where cleaning finger prints are found, such as light switches and door knobs. When showing the home, the sink should be clean and dishes put away, as well as putting away toiletries and making the beds.

When your agent recommends to clean your home, they mean to get a deep cleaning. However, home sellers often misconstrue “deep cleaning” as a routine cleaning. Don’t get me wrong, cleaning your home anytime is positive. However, a deep cleaning goes after dirt and grime that has accumulated while you lived in the home. A deep cleaning includes and goes beyond the basic cleaning. A deep cleaning typically includes (but isn’t limited to) shampooing rugs and carpets, cleaning grime from oven and range burners, cleaning bathroom grout, cleaning windows, cleaning baseboards and corners, and ceiling fans. If you have a pet, your deep cleaning should also focus on removing pet hair, dander and lingering odors.

Most home sellers hire a cleaning service for the “deep clean.” The Better Business Bureau (bbb.org) offers these tips when hiring a cleaning service: 1) Research the company. Ask friends, family members, and neighbors for recommendations. Interview at least three companies. Check if the company has complaints. 2) When interviewing the service, ask to also meet with someone who will be doing the cleaning to understand their process. Also ask what cleaning products are used, especially if anyone in the home has sensitivities and allergies. 3) Most important – check credentials. Check if their operating license is in good standing. Ask for proof of their bond and insurance. Request or conduct your own background check. 4) Ask for and contact past client references. 5) When talking about the cost, consider the time that will needed for the cleaning. Make sure that the service includes everything that you need to be cleaned. A home walkthrough is recommended to provide a service estimate. Although it’s typical to be attracted to the least expensive service, it may not be the best value. 6) When you decide on the service, get it in writing and make sure it’s specific as to what the service will do and the time they will be in your home.

By Dan Krell
Copyright © 2021

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September 15, 2019February 8, 2020

Autumn Home Selling

What was once considered a winding down period for the year’s home sales, has become housing’s second wind. Autumn is not only a time when the leaves start falling, but it also has become a target selling season for home sellers who miss the spring market. Autumn home selling is also a second chance for those who could not sell their home earlier in the year. In fact, the fall has become an active home selling season.

The general consensus for the autumn home selling phenomenon is that home sale inventory is low. But the truth is that the fall tends to be when home sale inventory begins to decrease anyway. Many home sellers who didn’t sell their home during the spring or summer will be pulling their homes off the market. Sure, new listings are available during the fall, but not as many as there were in the spring. Fall is a time for home buyers and sellers to strike while the iron is hot. The combination of fewer listings along with serious home buyers and sellers makes the fall housing market a brisk selling time.

This year, autumn home selling may be different. Existing home sales have declined year-to-date (compared to last year). The National Association of Realtors reported that as of June, existing home sales are about 2.2 percent behind last year’s sales. Year-to-date Montgomery County home sales are 2.1 percent below last year’s sales. This decline actually started last fall. The home sale drop-off stifled what could have been a record year for 2018 home sales.

Autumn home selling

If you’re selling a home this fall keep an eye on neighborhood home sales. Setting a reasonable list price will be key to getting your home sold. Keep in mind that although home sale prices continue to climb, monthly appreciation is slowing. The S&P CoreLogic Case-Shiller Home Price Index (spindices.com) reported a year-to-date nationwide 2.29 percent increase. You get a sense of the magnitude of decelerating appreciation when compared to 2018’s increase of 4.55 percent, and 2017’s increase of 6.24 percent nationwide. The year-to-date Montgomery County average home sale price is about $554,932, which is only an increase of 1.2 percent from the same time last year (MarketStats by ShowingTime).

Over pricing your home can be a disastrous mistake during the fall market. Don’t be greedy, and be prepared to adjust your pricing strategy. There are many storms brewing that can easily scare home buyers. If the list price is too high, you may end up with low ball offers because of a protracted time in the MLS.

Although having less competition makes it a good time to sell your home, it can also be challenging. Fall weather can be significantly different day to day. Be prepared to adjust the thermostat. Make sure your HVAC system gets a fall service so it will be ready for colder temps.

Don’t forget to keep up with your home’s curb appeal. Although you may want to get lazy about maintaining your lawn, don’t let it grow too high. Also, remove excessive leaves from the ground too, as this can also diminish your home’s curb appeal.

Make accommodations for home buyers to visit your home. Many home buyers will probably schedule tours after work, when it will be getting dark. Open houses are still a good option for a fall home sale. Turnout may be scant, but fall open house visitors are more likely to buy.

Original article is located at https://dankrell.com/blog/2019/09/15/autumn-home-selling/

By Dan Krell
Copyright© 2019

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July 29, 2019August 2, 2019

Take it or leave it

If you’re listing your home for sale with a Realtor, you will likely encounter a one-page disclosure that’s important yet often neglected. The purpose of the “Inclusions/Exclusions Disclosure and Addendum” is to communicate with the home buyer what conveys with house and what you intend to take. This helps you decide to “take it or leave it.” If completed as intended, the disclosure can help you avoid a dispute with the buyer after closing.

It’s understandable that, after completing a stack of listing documents and disclosures, home sellers want to quickly check the boxes of the obvious items that convey with the sale. However, in their haste, many sellers overlook or forget about the fixtures they intend to take it or leave it when they move. Common items that home sellers take include the chandelier (and other lighting fixtures), bathroom mirrors, brand new washer/dryer, or the extra freezer.

The up-to-date GCAAR Inclusions/Exclusions Disclosure and Addendum helps you decide what fixtures and personal property convey. The first paragraph states: “The Property includes the following personal property and fixtures, if existing: built-in heating and central air conditioning equipment, plumbing and lighting fixtures, sump pump, attic and exhaust fans, storm windows, storm doors, screens, installed wall-to-wall carpeting, window shades, blinds, window treatment hardware, mounting brackets for electronics components, smoke and heat detectors, TV antennas, exterior trees and shrubs. Unless otherwise agreed to herein, all surface or wall mounted electronic components/devices do not convey…”

You’ll notice that the disclosure specifically mentions wall mounted electronics and mounting brackets. This wording was added because new norms emerged with new technologies that created disputes about what was considered “permanently” attached. As wall mounted TV’s became commonplace, home buyers expected plasma TV’s to convey and unsightly wall mounts to be removed.

A more recent technology incorporated into a home that has become commonplace is the solar panel. Do they convey or not? Many home owners who install solar panels don’t actually own them, they are leased. Of course, confusion and disputes regarding solar panels have occurred, and are now listed in the Lease Items and Service Contracts section. To help clarify what leased items convey and transfer, the Inclusions/Exclusions Disclosure states: “Leased items/systems or service contracts, including but not limited to: solar panels & systems, appliances, fuel tanks, water treatment systems, lawn contracts, security system and/or monitoring, and satellite contracts do not convey unless disclosed here…”

It’s not uncommon for a dispute to arise at the walkthrough because the home seller decides to take a fixture or appliance that is not listed as an exclusion. Regardless whether the seller misunderstood or had a last-minute change of heart, the home buyer may be demanding the return of the item(s). And since the Inclusions/Exclusions Disclosure and Addendum is part of the contract, the buyer may have recourse.

Take it or leave it?

If you’re selling your home, deciding to “take it or leave it” may be the last on your mind. But take the time to read and complete the disclosures carefully. When completing the Inclusions/Exclusions Disclosure don’t be afraid to over communicate your intentions about taking or leaving fixtures and appliances. Make sure you list items you will take as “Exclusions.” It also helps to tag these items indicating “Does Not Convey,” so home buyers are on notice when they visit. Also, don’t forget to identify older appliances or fixtures that are staying, so the buyer doesn’t assume you are removing them. And of course, ask your agent for assistance if you’re unsure if specific items are fixtures and should be listed in the disclosure.

By Dan Krell
Copyright © 2019

Original located at https://dankrell.com/blog/2019/07/29/take-it-or-leave-it/

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