The magic of 4 to sell a home

For a successful home sale, you need to focus on four areas…

Spring is rapidly approaching – are you one of the many home owners listing your home for sale this year? Sure, last year may have seemed like a breakthrough, but the still recovering housing market is just as quirky as The Doctor’s TARDIS. And unless you consider condition, preparation, pricing, and marketing; your home sale could fall flat.

A home’s condition can affect a home’s sale price (sometimes significantly), and is often overlooked by home sellers and listing agents. It is not uncommon for owners to put off home maintenance, especially after the financial crisis of 2008; housing experts estimate that home improvement spending decreased about 28% between 2007 and 2011. Deferred maintenance can deter some home buyers, while motivating others to make a low offer. You can get an idea of potential cosmetic, mechanical, and structural issues by having a pre-listing home inspection.

Whether or not you choose to address deferred maintenance and repairs prior to listing, preparation is required to get ready for home buyer viewings. One of the most important things to do to prepare your home is to declutter. Decluttering is often overwhelming because sellers expect to make the home immaculate; but really, the purpose to decluttering is to give rooms a neat and spacious feel. Decluttering will make you decide which items to keep, what to throw out, give away, or put in storage.

Home staging is a way to create a “vision” for home buyers. Home staging can get pricey if you hire a staging professional and rent furniture. But it doesn’t have to be expensive; “do it yourself stagers” can often transform a home with little or no money. If your home is vacant, inexpensive rentals can be used as room “place holders,” to help convey a room’s size and use to buyers.

Pricing your home correctly can mean the difference between a successful sale and languishing on the market. A common mistake that occurs in a recovering market is the eagerness to price high; but buyer push back can be an abrupt awakening to the realities of the housing market – making you wonder why your home is not selling. Be careful of the listing agent who intentionally over-prices your home, this is an old technique to persuade you to sign a listing agreement; the flip side is listing with an agent who intentionally prices the home too low, promising a “quick” sale (which only makes the sale easy for the agent).

Marketing a home sale has changed significantly in the last five years. Gone are the days of “set it and forget it.” Creative agents are constantly seeking avenues to publicize and promote listings. A sales strategy can determine the correct positioning for the home; while implantation of a marketing plan can include new and imaginative methods, such as placement in specialty magazines and websites, video, and even open house “parties.”

Many don’t realize that the internet is where a majority of home buyers now congregate, viewing your MLS listing across hundreds of websites. To bolster online appeal, make certain your agent uses professional pictures, inspired home descriptions, and complete MLS information. Be wary of new marketing technology, which often has mixed results; for example: “virtual staging” is a technology than can enhance online appeal by electronically staging a home, but can flop when buyers expect to see what is pictured.

by Dan Krell ©
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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. This article was originally published the week of February 10, 2014 (Montgomery County Sentinel). Using this article without permission is a violation of copyright laws. Copyright © Dan Krell.

January 24, 2014July 25, 2019

Home buyers become internet detectives

Home buyers have access to more information in today’s internet connected society than ever before. Home buyers have become internet detectives, doing their home buying research online.

Years ago, a buyer would have to act as a detective to verify or uncover more information about a home; their sleuthing could take up lots of time at the court house and library, as well as interviewing neighbors. Besides the seemingly countless number of online resources for home searches, buyers today also have many internet resources available to them to obtain home and neighborhood information.

Home buyers are internet detectives.

Neighborhood and demographic information are now readily available online in many home search websites. For example, neighborhood information currently displayed includes information about a zip code that includes: home sale statistics; general population demographics; economic, school information and environmental information; and even information about quality of life. Other popular search sites with lots of valuable information include (but not limited to): zillow.com, trulia.com, and redfin.com.

Many home buyers also look to greatschools.org as a reference for local school information. The website describes itself as a national non-profit whose mission is to “inspire and support families to champion their children’s education – at school, at home and in their community…”

As interest in the paranormal has increased, more people are interested in knowing if someone died in their home. For a fee, diedinhouse.com offers a report that could include: if a death occurred in the home, the name of the deceased, cause of death, list of previous residents, and possible information about the death.

Besides commercial websites; state, county and municipality websites also offer an abundance of information. For example, some of the local agencies that maintain websites hold valuable data to home buyers and owners. For example, the Montgomery County Department of Housing and Community Affairs’ eProperty Data Mining Tool. The tool allows you to search multiple State and County databases for information about a home. Information that may be included: Department of Assessments and Taxation Real Property, code enforcement, permits, and Montgomery County Police.

Home buyers who are curious about neighborhood crime can find a number of commercial websites that map crime and offender information; however, to get accurate and timely information, you should probably look to the local police departments. By directing specific questions to the police by visiting local precincts, you can obtain a wealth of information. However, much of the information can also be viewed online: For example, the Montgomery County Police website has links to local crime statistics and even active warrants. The site also has a link to the sex offender registry (which is maintained by the Maryland Department of Public Safety and Correctional Services) as well as information about receiving alerts when an offender moves into your zip code.

Another local agency that offers information is the Montgomery County Department of Permitting Services. The website offers a data search tool that can display recent permit applications and permit status for a specific address. The site also includes zoning and code information. However, online County Master Plan (montgomeryplanning.org) information is offered by Montgomery County Planning Department, and can be viewed at.

As online resources grow, anyone can join the “internet detectives.” Although there are many online resources available, the websites listed here are not inclusive; I am not endorsing any commercial websites. Besides being cautious when visiting websites; you should acknowledge that many commercial sites are not 100% accurate, as disclaimers will disclose that technical and/ or reporting errors can occur in the collection and/or reporting of data.

Original located at https://dankrell.com/blog/2014/01/24/home-buyers-become-internet-detectives/

By Dan Krell
Copyright © 2014

Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

January 16, 2014November 23, 2021

When real estate imitates cinema

Does cinema imitate life, or is it the other way around?

I have always said that being a real estate professional is more than just selling homes – it’s about the people, relationships, and the occasional interesting story. So, here’s a few recent stories where real estate imitates film.

Reminiscent of American Beauty… Late last year, a story emerged about a law suit against a real estate agent who allegedly used a home as a rendezvous place for sex. In their suit, the owners of the New Jersey home alleged that the agent they hired to list their vacant home kept buyers away by over pricing it; and by the way – he allegedly used the home as a clandestine sexual meeting place. The agents involved were reportedly recorded on hidden video cameras (nj.com).

Although the comedy Neighbors highlights the obnoxious relationship, real life bad neighbors are not as humorous… A recent report of a New Jersey home buyer taking action against the home builder received national attention. The buyer sued the home builder alleging that the home builder did not disclose that the neighbor is potentially antagonistic; and if it was known, might have affected the buyer’s decision to purchase the home (abcnews.go.com).

This story has a twist like Down and out in Beverly Hills…Thinking outside the box, a Denver real estate agent had the brilliant idea to help a homeless man. The agent passed this homeless man daily, and decided to help him out – but not with a handout. The agent hired him. The homeless man held a sign that used to read, “I’m cold. I’m homeless. I’m hungry. Spare Anything.” Now the sign reads, “No need for your cash! I’m sponsored by Joe Manzanares.” (kdvr.com).

Mistaken identity is often the plot of a movie, but not like this…This story comes from Fort Worth, where a couple’s home was mistakenly knocked down by the city. The family was planning to move into the home that the grandmother lived in. The owners visited the home often for maintenance. However, on one occasion they realized the home disappeared. The city mistakenly demolished the home, when the home next door was scheduled for demolition. The ABC News report explains that this occurs more often than you think; human error is often cited for mistaken demolition (abcnews.go.com).

Who You Gonna Call? – Ghostbusters! When they listed their Pennsylvania home, the home seller wasn’t sure about disclosing the strange phenomenon that he experienced. Even though the seller admitted having a scientific mind, some occurrences were hard to explain. The seller’s stories included hearing people talking when he was with his infant daughter, hearing doors slamming. When he listed the home, the description read: “Slightly haunted. Nothing serious, though.” You might think that home buyers might be scared away, but the seller was pleasantly surprised by the publicity that was gained from the report – and the abundance of offers for the home (zillow.com).

A real life War of the Roses … When a Michigan man moved into the home next door to his ex-wife and her husband, no one expected this. A twelve foot sculpture was erected in the back yard directed to the neighbor – “flipping the bird.” Oh, and there is a spotlight to help see it at night (deadlinedetroit.com).

by Dan Krell ©
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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. This article was originally published the week of January 13, 2014 (Montgomery County Sentinel). Using this article without permission is a violation of copyright laws. Copyright © Dan Krell.

January 10, 2014November 23, 2021

Protect your home from extreme cold

Seasonal weather can test the integrity of any home; yet winter can present some of the harshest weather of the year. Even with regular maintenance, extreme cold can take a toll on your home’s pipes. Take measures to prepare your home for the the winter.

Burst pipes can not only flood your home’s basement, but it can be a major repair expense. Nationwide Insurance states that among the 30,000 claims they received in the last three years for burst pipes, the average claim was $10,000 (nationwide.com).

A common misconception about cold weather’s effects on pipes is that a rupture is caused from frozen water inside the pipe. However, it’s not ice, per se, that makes a pipe burst; but rather the pressure that builds inside the pipe that makes it rupture. Increasing pressure can build up in a pipe between an ice blockage and a closed faucet; when the pressure is excessive, the pipe can burst.

Experts describe ice buildup in pipes as being more common than people know. Besides temperature, wind chill is sometimes the culprit of freezing pipes; cracks in walls or foundations can allow chilled air to come into contact water pipes. Although pipes can freeze any time the temperature dips below freezing – extra precautions should be taken when the weather becomes extreme.

Common measures that many take to protect their home’s pipes during cold winter months include, “the dripping faucet,” and “winterizing.” A dripping faucet, which is connected to vulnerable plumbing, helps mitigate air pressure that can build up in a pipe. Additionally, many experts recommend sealing areas where air leaks into the home; especially where pipes are located. Some experts also suggest insulating pipes. The materials in the pipe insulation sleeves and jackets is thought to insulate pipes from cold air much like the insulation in your home’s walls and attic insulates the interior from cold air. There is no guarantee that your home’s pipes won’t burst; however, taking precautions may lessen the potential for damage.

“Winterizing” is a term that describes the draining of water and pressure from the plumbing system. Experts recommend winterizing your home if you plan an extended winter trip, leaving your home vacant. Winterizing a vacant home that you are selling is especially important; ruptured pipes are not a surprise you want the day before your scheduled settlement.

Pipes can still freeze or rupture even when you take precautions. If you have a frozen pipe – call your plumber. Opening faucets can reduce air pressure in the system to help prevent a rupture. And although it is tempting to thaw frozen pipes on your own, it is recommended to have your plumber guide you; attempting to thaw frozen pipes without professional assistance can have hazardous results. Additionally, finding a frozen pipe can be tricky because they are often hidden inside walls and between floors. If a pipe does burst, close the main water valve immediately and call your plumber.

Taking cold weather precautions is not just for your home; experts recommend ensuring your car is winter ready, as well as having an emergency kit available in case of a power outage. Additional extreme weather precautions can be obtained from your insurance agent, FEMA (ready.gov), and the Red Cross (redcrossorg).

Original located at https://dankrell.com/blog/protect-your-home-from-extreme-cold

by Dan Krell ©
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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. This article was originally published the week of January 6, 2014 (Montgomery County Sentinel). Using this article without permission is a violation of copyright laws. Copyright © Dan Krell.

December 19, 2013November 23, 2021

What’s a home worth – Appraisals, market analyses, and price opinions

“What’s the value of my home?” is a question that is often asked by many home owners at least once, usually before they decide to refinance or list their home for sale. Although the question seems straight forward enough, the answer may not be – and can vary depending on whom you ask.

Market Value can have different meanings. Some may view a home’s value in terms of an asset on a balance sheet, while others may consider a home’s value as a potential sales price. And although these approaches to value may be similar, there is often significant disparity in their conclusions.

Mortgage lenders consider a home to be an asset, which is the basis for lending you money; as well as the basis for bundling and selling mortgages on Wall Street. Additionally, a home is often considered an asset or liability when determining the disposition of legal proceedings, such as (but not limited to) probate and divorce. A real estate appraisal is most likely used in determining market value for these situations.

According to the Appraisal Institute (Pamphlet “Some Commonly Asked Questions About Real Estate Appraisers and Appraisals”; appraisalinstitute.org), “An appraisal is a professional appraiser’s opinion of value. The preparation of an appraisal involves research into appropriate market areas; the assembly and analysis of information pertinent to a property; and the knowledge, experience and professional judgment of the appraiser.” Additionally, Title 16 of the Business Occupations and Professions, Annotated Code of Maryland defines an “appraisal” as a “…means an analysis, conclusion, or opinion about the nature, quality, utility, or value of interests in or aspects of identified real estate” (§ 16-101. Definitions).

Not to be confused with an appraisal, a Comparative Market Analysis (CMA) can assist a home owner with deciding on a listing or sales price. In fact, § 16-101 differentiates a CMA from an appraisal by stating, “’Appraisal’ does not include an opinion to a potential seller or third party by a person licensed under Title 17 of this article [referring to a real estate broker] about the recommended listing price or recommended purchase price of real estate, provided that the opinion is not referred to as an appraisal.”

If you are asking about the value of your home because you’re planning a home sale, consider consulting with a real estate and a CMA. Although a thorough and professional CMA is not an appraisal, a CMA is a technical and methodical procedure that is typically limited to a specific neighborhood or subdivision so as to offer a rationale for a probable listing or sales price. Unlike appraisal methodology, which is uniform; there is no standard approach to preparing a CMA; however, a comprehensive CMA can be technical and systematic, as well as offering a market trends analysis in one, three, and six month segments.

Many lenders have also turned to agent prepared CMA’s to assist in determining potential listing or sales prices for distressed assets (e.g., foreclosures and short sales). Also known as broker price opinions, these CMA’s provide a market snapshot to assist with such disposition decisions.

The value of your home will vary depending on whom you ask; your neighbor may even have an opinion. However, if you’re planning a home sale, an experienced agent and their detailed CMA may be your best source of information to decide on a listing price.

by Dan Krell © 2013
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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. This article was originally published the week of December 16, 2013 (Montgomery County Sentinel). Using this article without permission is a violation of copyright laws. Copyright © 2013 Dan Krell.