Deep Dive Podcast: Private Listings and Home Buyers
Private Listings and Home Buyers.
When you’re buying a home, you expect your real estate agent to help you find the best property for your needs, not just the ones that happen to be listed by their brokerage. But what if your agent or their broker is quietly steering you toward private listings that benefit them more than you?
The Hidden Pitfalls of Private Listings. What Home Buyers Need to Know About Steering
It’s a real issue, and one that could cost you money, limit your choices, or worse, result in legal problems down the road. Let’s break down what’s going on, why it matters, and how you can protect yourself.
What Are Private Listings?
A private listing (also known as an office exclusive or pocket listing) is a property for sale that is not publicly listed on the Multiple Listing Service (MLS). Instead, it’s marketed privately, often only to clients of the listing brokerage.
While these can sound exclusive or enticing, private listings bypass market competition. That means less exposure, fewer eyes on the property, and potentially inflated prices.
Why Steering Toward Private Listings Can Be a Problem
When a buyer’s agent shows you only homes listed by their own brokerage, especially private listings, they may not be working fully in your best interest. That’s called steering, and it can come with serious consequences.
Here’s why:
Conflict of Interest Agents have a fiduciary duty to act in your best interest. If they’re prioritizing their own brokerage’s listings, they may be putting their paycheck ahead of your needs.
You Might Overpay Private listings aren’t exposed to the full market, which means there’s no competitive pricing pressure. Sellers can ask more, and buyers often have less leverage to negotiate.
Limited Inventory If your agent is only showing you in-house listings, you’re missing out on better (and possibly more affordable) homes that are publicly available.
Lack of Transparency Buyers may not realize they’re being steered unless they ask. If your agent isn’t disclosing the reason certain homes are being pushed, or why others are being ignored. That’s a red flag.
Legal and Ethical Risks In some cases, steering may violate state laws, licensing rules, or even the Fair Housing Act, especially if decisions are influenced by the demographics of neighborhoods.
What You Can Do as a Home Buyer
Here’s how to take control of your home search and avoid being steered into a bad deal:
Ask Directly: “Are there any financial incentives for you or your brokerage if I buy this home?”
Request Full Market Access: Insist on seeing all available homes, not just private or in-house listings.
Check the Listing Source: Is the property listed in the MLS? If not, ask why.
Understand Dual Agency: If the brokerage represents both the seller and buyer, get full disclosure in writing, and know that your agent may be restricted in how much they can advocate for you.
Consider Independent Representation: A buyer’s agent from a different firm has no stake in the listing brokerage’s sales and may be more focused on your best deal.
Get Everything in Writing: From agency agreements to disclosures about who the agent represents, make sure you have documentation of all relationships and responsibilities.
Final Thoughts on Private Listings and Home Buyers The home buying process is complex, but transparency should never be negotiable. If you feel you’re not getting the full picture, it’s okay to pause, ask hard questions, or even switch agents. The right home, and the right deal, starts with representation you can trust.
Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.
The Truth About Private Listings: Why Sellers Should Think Twice
In today’s competitive real estate market, sellers are constantly looking for an edge. One tactic that’s often pitched as exclusive and elite is the private listing—also known as a pocket or off-market listing. While it might sound appealing on the surface, this sales model could actually hurt sellers more than it helps. And it has the potential to raise red flags when it comes to fair housing.
What is a Private Listing?
A private listing is a property that is for sale, but not listed on the Multiple Listing Service (MLS). Instead, it’s quietly marketed by a real estate agent to a small group of select buyers or investors, often within their own network or brokerage. The general public and even other agents may never know the home is available.
Sellers are sometimes told this strategy will protect their privacy, generate a sense of exclusivity, or attract high-end, cash-ready buyers. But the truth is, private listings come with serious downsides—especially for the seller.
What’s the Potential to Hurt Home Sellers?
1. Limited Exposure = Limited Offers
The MLS is where most buyers—and their agents—go to find homes. Not listing your property there drastically reduces its visibility. With fewer eyes on the home, sellers are less likely to get multiple offers or competitive bidding that drives up the price.
The private listing model makes it harder to verify whether a seller truly got the best deal. Without an open and competitive market, there’s no way to know if the offer that was accepted was really the strongest one available.
Potential Legal and Ethical Gray Area
Perhaps even more concerning is how private listings can intersect with issues of fair housing and discrimination.
Exclusion by Design – Private listings can limit access to a home to a small, curated group—often based on an agent’s personal or professional circle. This process can unintentionally (or intentionally) exclude qualified buyers, particularly those from minority or underrepresented communities.
Fair Housing Act Implications =The Fair Housing Act prohibits discrimination in housing based on race, color, religion, national origin, sex, disability, or familial status (state and localities have additional protected classes). While private listings aren’t illegal on their own, if they result in exclusionary practices or disparate impact, they could violate federal or state housing laws.
Final Thoughts
As a home seller, it might sound enticing to keep things quiet and “exclusive,” but a private listing is more likely to hurt your bottom line and limit your home’s potential. Beyond the financial risks, there are also serious questions of fairness and equity.
In real estate, exposure equals opportunity. If you’re thinking of selling, don’t keep your home a secret—give it the platform it deserves. Open marketing through the MLS ensures your property reaches the widest audience, invites healthy competition, and stands up to both ethical and legal standards.
If you’re curious about how to get the most out of your home sale—or you’ve been pitched on a private listing and want a second opinion—reach out to a trusted real estate professional. A transparent, ethical, and results-driven sale is always in your best interest.
Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.
Is your real estate agent equipped with the tools to conduct your transaction?
Is your agent equipped with the tools to conduct real estate?
Why Some Real Estate Agents Can’t Fully Help Their Clients
Is your agent equipped? The truth is, real estate tools like Sentrilock, MLS access, and other tech platforms and resources are not always included automatically. Agents have to opt in—and pay for them. Some choose to cut costs by skipping these subscriptions, but that choice often limits their effectiveness.
If your real estate agent doesn’t have all the tools, that means lost opportunities, delays, and a frustrating experience for clients who think their agent is fully equipped to conduct their transaction.
Does Your Real Estate Agent Have Full Access to Sentrilock?
One of the lesser-known realities in real estate is that not all agents have access to the tools they need to serve their clients effectively. A prime example? Many agents don’t subscribe to Sentrilock—the system used to access electronic lockboxes that are used to list and show properties.
This might sound like a minor detail, but it’s a big deal.
Without Sentrilock, an agent literally can’t get into many homes to show them to buyers. And for listings, electronic lockboxes have been shown to add a level of safety, preventing unscheduled or even unlicensed access to your home.
Is Your Real Estate Agent Truly Equipped to Handle Your Transaction?
When selecting a real estate agent, it’s essential to consider if they are fully equipped to handle your needs—whether you’re buying or selling. It’s not just about knowing the market; an agent should be armed with the right tools, up-to-date knowledge, and a deep understanding of local ordinances and laws.
A well-equipped agent has access to the latest technology, from MLS systems to lockbox tools like Sentrilock, to ensure they can access and show properties seamlessly. But tools are just part of the equation.
They also need to stay current on the latest contracts, legal requirements, and industry norms, which can change frequently. Real estate laws differ from state to state, and even city to city, so having an agent familiar with local regulations—like zoning laws, permits, and ordinances—can prevent costly mistakes.
An agent who is truly prepared knows how to navigate complex contingencies, manage timelines, and advise clients on the best course of action based on the latest market trends and legal requirements. They won’t just rely on outdated practices—they’ll ensure you’re getting the most accurate, relevant advice every step of the way.
Make sure your agent is fully equipped to handle all the moving parts of your transaction. It could make all the difference in securing the best deal and protecting your investment.
So when choosing an agent, it’s worth asking: Do they have all the tools needed to get the job done?
Title: Is Your Real Estate Agent Equipped to Handle Your Transaction?
Section 1: Essential Tools Every Real Estate Agent Should Have
Conclusion: Make Sure Your Agent Is Fully Equipped!
Do They Have All the Tools?
Are they up-to-date on current contracts and laws?
Are they familiar with local norms and ordinances?
Do they have the right technology to support your needs?
(FAQ)Frequently Asked Questions About Real Estate Agents
Q1: What are the fundamental technological tools and access that a competent real estate agent should possess? A competent real estate agent should have reliable access to the Multiple Listing Service (MLS) for up-to-date listing information and market analysis, including the ability to pull comparables. They also need lockbox access, such as SentriLock, to efficiently show properties. Furthermore, proficiency with digital signing tools is essential for convenient and paperless contract execution.
Q2: Why is it crucial for a real estate agent to have current knowledge of contracts, local ordinances, and market trends? Familiarity with the latest real estate contracts, including new clauses and addendums, is vital for ensuring transactions are legally sound. Agents must also understand local zoning laws, building permit requirements, and other relevant ordinances to guide clients effectively. Staying informed about current interest rates and local market fluctuations enables agents to provide informed advice on pricing and negotiation strategies.
Q3: How does an agent’s local familiarity benefit a buyer or seller in a real estate transaction? An agent with strong local familiarity can provide valuable neighborhood insights, including information about local amenities, schools, and neighborhood value trends. They also understand local buyer and seller expectations and are familiar with local closing practices, which can contribute to a smoother and more successful transaction.
Q4: What key negotiation skills should a real estate agent possess when representing a buyer? When representing a buyer, an agent should be skilled at identifying and understanding the buyer’s needs and then finding suitable properties. Crucially, they must be adept at negotiating price and various contingencies (like inspection or financing) to protect the buyer’s interests and secure the right home under favorable terms.
Q5: What key negotiation skills should a real estate agent possess when representing a seller? For sellers, an agent needs strong skills in developing a sound pricing strategy and effectively positioning the property in the market. They must also be capable of skillfully handling offers and counteroffers to achieve the seller’s goals and secure the best possible price and terms.
Q6: How does a real estate agent protect a client’s investment throughout the transaction process? A knowledgeable agent protects their client’s investment by ensuring compliance with all relevant local and state laws. They also play a crucial role in risk mitigation by incorporating appropriate contingencies into contracts and ensuring necessary disclosures are made. Their understanding of legal guidance helps prevent potential issues down the line.
Q7: What role does an efficient agent play in managing timelines during a real estate transaction? An efficient real estate agent is responsible for diligently managing deadlines associated with various stages of the transaction, from initial offers to inspections, appraisals, and ultimately the closing. Their proactive approach helps ensure a smooth and timely closing process, minimizing potential delays and complications.
Q8: Beyond basic licensing, what are the overarching indicators that a real estate agent is truly well-equipped to handle a transaction effectively? A truly well-equipped agent demonstrates a combination of factors beyond basic licensing. This includes having access to and utilizing essential technological tools, possessing up-to-date knowledge of contracts and laws, demonstrating strong familiarity with the local market and norms, exhibiting proficient negotiation skills tailored to their client’s needs, and proactively working to protect their client’s investment through legal awareness and efficient timeline management.
Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.
The Home Seller Myth-Busting Guide – The Truth About Selling Your Home
Getting bad information can be costly when selling a home. Unfortunately there’s a lot of misinformation being spread about selling homes these days. Some from social media, and some even from real estate agents. Myth-busting requires you to be mindful of what you’re hearing from others and the media, including real estate agents! If something doesn’t sound right – question it, and if necessary get a second opinion.
Here’s the truth behind some of the most common myths:
Myth #1: You MUST Offer a Buyer’s Agent Commission, or Your Home Won’t Get Shown
There is no requirement for a seller to offer a Buyer Agent commission
❌ False:“You must offer Buyer Agents compensation or your home will not get shown” ✅ Truth: Buyer agents are obligated to show properties that fit their clients’ needs, regardless of seller compensation. There is no requirement to offer a set Buyer Agent commission in order to have buyers visit the property.
Myth #2: You Must Spend Thousands on Staging & Updates to Sell
❌ False: “All renovations will help you get more money for your home.” ✅ Truth: Not all renovations give a return on investment.Strategic, minor updates like cleaning and decluttering can be more effective.
Myth #3: The First Offer is Always the Worst Offer
❌ False: “The first offer is often too low, wait for a better offer.” ✅ Truth: Waiting too long can lead to lower offers over time. Serious buyers often act quickly.
Myth #4: You Should Overprice Your Home to “Test the Waters” & Lower It Later
❌ False:“Price your home high to see if you get a buyer, and you can always lower it.” ✅ Truth: Pricing it right from the start attracts serious buyers and better offers. Overpricing leads to longer market times and price reductions.
Myth #5: There’s a “Secret” Way to Bring in Buyers
❌ False:“Exclusive buyer pools” are better than the MLS.” ✅ Truth: The best exposure comes from MLS listings and strategic marketing. The MLS spreads your listing worldwide—providing the most exposure to home buyers.
Myth #6: All Agents Are the Same
❌ False:“There is no difference in what agents bring to the table.” ✅ Truth: Experience and marketing strategies vary. An experienced, full-time agent ensures a smooth process and maximized profit.
The Bottom Line
Getting the correct information from real estate agents is key in making decisions that are in your best interest. Exercising due diligence when interacting with potential listing agents can help you see through the deceptions and obfuscations.
Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.
REAL ESTATE DEEP DIVE PODCAST: MLS listing can you make more money compared to investor offers
If you’re considering selling your home, you may be weighing the options: selling directly to a real estate investor or listing your property on the MLS. While investors promise quick sales, listing on the MLS offers distinct advantages that can put more money in your pocket with less hassle.
MLS sale trumps investor offers
MLS sale trumps investor offers
Zillow Research Confirms: MLS Listings Sell for More According to a recent Zillow study, homes listed on the MLS sell for 5.7% more on average than those sold off-market, including direct investor deals. In some markets, the difference is even greater—up to 13.2% more! This means that skipping the MLS and selling directly to an investor could cost you tens of thousands of dollars.
Competitive Offers vs. Single Lowball Offer When you sell directly to an investor, you’re usually dealing with one or two offers—often well below market value. By listing on the MLS, multiple investors (as well as traditional buyers) can compete for your home, driving the price higher and maximizing your profit.
Beware of Unlicensed “Wholesalers” Profiting Off Your Home Many real estate investors act as unlicensed brokers, making money by “wholesaling” your property to another investor at a huge markup—sometimes 10% or more of your home’s value. That’s profit that could have gone straight to you! Instead of letting investors take advantage, listing your home on the MLS ensures transparency and fair competition for the highest possible price.
Sell Your Home As-Is—Just Like Investors Promise A common misconception is that you must fix up a home to list it on the MLS. That’s not true! You can sell your home “as-is” just like you would to an investor—without repairs or renovations—while still benefiting from the competitive market.
Lower Commission, More Profit With recent changes in real estate commission structures, sellers now only pay the listing agent—sometimes as low as 1% commission. Compare that to selling to an investor, where hidden wholesaling profits can take a huge cut out of your home’s value. Listing on the MLS ensures that more of your home’s equity stays with you.
Homes Are Selling Quickly in Today’s Market One of the biggest reasons sellers consider investor offers is speed. However, in the current real estate environment, homes continue to sell quickly on the MLS. You can close fast while ensuring you get the best possible price.
The Bottom Line Selling directly to an investor might seem convenient, but it often means leaving thousands—if not tens of thousands—of dollars on the table. Zillow research proves that the MLS gets sellers more money. The MLS gives you the best of both worlds—a fast sale at a higher price with lower commission. Don’t settle for the first offer—let the market work for you!
Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.
