home seller Archives - Real Estate News and Commentary

September 15, 2025September 15, 2025

Home Didn’t Sell But You Already Moved

What to Do When Your Home Didn’t Sell After You’ve Already Moved

Imagine settling on your new home, but the home you’ve been trying to sell is still on the market. Weeks, or even months, go by and the “For Sale” sign is starting to feel more like a weight than a welcome. This is a scenario that has been occurring more often, yet no one has been talking about it.

What can you do when your house doesn’t sell, but you’ve already moved on with your life? has already moved forward? Here are some options to consider:

1. Take a Fresh Look at the Listing

Sometimes a home just needs a different perspective:

New Photos & Marketing: If your pictures are dark or outdated, refreshing them can breathe new life into the listing.
Price Adjustments: A transitional housing market can be tricky. Long gone are the days of “set it and forget it.” Your agent needs to keep a vigilant eye on market trends. Your home can get overlooked if it’s over-priced, even if it’s slightly over-priced.
Staging and Virtual Staging: An empty home can feel cold. Adding a few tasteful pieces of furniture, either real or digital, can helps buyers imagine themselves living there.

Pros:

Can quickly generate new interest.
Doesn’t require you to give up on selling.

Cons:

Staging, photography, and small fixes can be pricey.
If the market is truly slow, even improvements may not bring a fast sale.

2. Rent It Out

If selling the home isn’t working, owners often decide to rent it:

Short-Term Rentals have become trendy. Apps like Airbnb and VRBO make it possible to host travelers and cover your mortgage while you wait for the right buyer.
Traditional Rental: A one or two year lease gives you steady income and breathing room until the market improves.
Property Management: If you don’t want the hassle, a management company can handle tenants, repairs, and paperwork for a percentage of the rent.

Pros:

Rental income helps offset mortgage and housing expenses.
The home is occupied.

Cons:

Being a landlord means managing tenants, repairs, and any issues with the home.
“Wear-and-tear” occurs. Sometimes the home can get damaged.
Local regulations and/or your HOA rules may restrict rental options.

3. Explore a Lease-to-Own Agreement

This shouldn’t be taken lightly, and you should consult with your attorney before entering into a lease-to-own agreement. However, this arrangement can attract buyers who need time to secure financing. They rent now, and have an option to purchase later.

Pros:

Brings in rental income while keeping a buyer lined up.
Attracts renters who are motivated to become owners.

Cons:

If the buyer ultimately walks away, you’re back to square one.
Requires a clear, legally sound contract.
Can be harder to market compared to a traditional sale.

4. Sell to an Investor or Cash Buyer

Investors are often willing to purchase homes “as-is,” which can be appealing if you’ve already moved and don’t want to handle repairs. There’s a trade off for a speedy cash sale, which is selling at huge discount.

Pros:

Fast closing, sometimes in days.
No repairs, inspections, or appraisals.
Peace of mind when it’s settled.

Cons:

Sale price is likely below market value.
There may be only a few serious cash buyers for your home.

5. Partner With a Different Agent or Approach

If the house has been listed a long time, a new agent with a new strategy may bring fresh energy. Some agents have the knowledge marketing hard-to-sell homes.

Pros:

New strategy and perspective may uncover missed opportunities.
Some agents specialize in challenging sales.
Potential for home buyers to perceive your home sale as a “New Listing.”

Cons:

May feel like starting over.
No guarantee that a new approach will work faster.

6. Keep Perspective

It’s easy to feel frustrated or discouraged. But remember: the situation is temporary. Homes do sell, sometimes it just takes a new angle, a bit of patience, or a creative Plan B.

Final Thought

It’s stressful when you’ve moved and your home didn’t sell. But it’s not the end of the road. You do have options.Taking an honest look at your situation can help you decide on your next move.

By Dan Krell

Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

What’s your home worth?

September 4, 2025September 4, 2025

Transitional Market Home Selling

Selling Your Home in a Transitional Market: A Smart Strategy

The housing market is always moving. With the large influx of home listings this year, and more cautious buyers, it gives the feeling that the housing market is in transition. In a transitional market, some homes sell quickly with multiple offers, while other homes sit on the market for much longer than anticipated. If you’re planning to sell your home in a transitional market, the key is having the right strategy. Here’s an approach that can help you stay ahead of the competition.

1. Price with Today in Mind

One of the biggest mistakes sellers make is pricing based on yesterday’s market. If buyer demand is slowing, you don’t want your home sitting unsold for weeks. The best pricing strategy is to look at what’s happening right now. Check the stats for your neighborhood: the most recent sales, buyer activity, and the number of homes on the market. A fair and realistic price can actually attract more buyers and create stronger offers.

2. Focus on Presentation

If you’re trying to get top dollar for your home, also focus on how your home looks. In a market where buyers have more choices, an over-priced home that needs work does not attract buyers. Start with the simple things such as decluttering, some paint, and minor repairs. Consider limited staging. Virtual staging is easier than ever with AI. First impressions, both online and in person, are powerful.

3. Be Flexible with Terms

It’s not always about the price. Offering flexibility with closing dates, repairs, and buyer closing costs, can make your home more alluring. Buyers typically appreciate sellers who work with them to make the process smoother.

4. Market Smarter, Not Louder

In a transitional market, simply putting a “For Sale” sign in the yard isn’t enough. High-quality photos, video tours, and targeted online marketing help your home reach homebuyers. Your agent should have a plan to highlight your home’s strengths and get it in front of motivated buyers.

5. Partner with a Pro

Every market shift is different. A seasoned experienced agent who can decipher the local trends can guide you on timing, pricing, and marketing. They’ll help you avoid the mistakes, and make sure your home stands out from the competition.

Final Thought

Home selling can be stressful, but in selling in a transitional market can add additional anxiety. Selling in a transitional market doesn’t have to be stressful. With the right strategy, you can attract homebuyers and move forward with confidence.

What’s your home worth?

By Dan Krell

June 5, 2025June 5, 2025

Home Selling Strategies to Stand Out in a Crowded Market

Home Selling Strategies to Make Your Home Shine in a Crowded Market

Real Estate Deep Dive Podcast – Standout Home Selling Strategies

As the sun climbs higher into the summer sky, so too does the number of homes hitting the market. It’s the season of “For Sale” signs and weekend open house, and if you’re a homeowner preparing to sell, you may be feeling the pressure of rising competition and in search of standout Home Selling Strategies.

But here’s the truth: in a crowded market, standing out isn’t optional, it’s essential.

Here’s the good news: You can transform your listing from just another address to a home buyers remember with a few smart, strategic touches. Whether you’re in a hot neighborhood or a sleepy cul-de-sac, these 7 inspired ideas will help your home steal the spotlight.

1. Tell a Story, Don’t Just Sell a House

Every home has a soul. Maybe it’s the oak tree planted when your child was born or the sunlit breakfast nook where mornings feel slow and sacred. Don’t just list square footage, share moments. Create a short narrative in your listing that paints a lifestyle. Buyers aren’t just looking for walls and a roof. They’re searching for a feeling.

Example: “Sip morning coffee as sunlight pours across the reclaimed wood counters. Evenings invite candlelit dinners under twinkle lights on the back patio.”

2. Photograph Like a Magazine Spread

Smartphones have turned us all into amateur photographers, but for your home’s debut? Go pro. A skilled real estate photographer understands light, composition, and how to make a 10×12 bedroom look airy instead of cramped.

Better yet, consider lifestyle photos, a throw draped casually on a reading chair, a garden table set for brunch, soft lamplight glowing in a cozy den. These human touches make a home feel lived-in and loved.

3. Turn Curb Appeal Into Instant Chemistry

First impressions aren’t made at the front door. They’re made from the street. Trimmed hedges, a fresh coat of paint on the door, modern house numbers, and vibrant planters can do wonders. Want to go further? A fragrant potted herb garden or an elegant path light installation turns your walk-up into a moment of arrival.

4. Set the Stage, Literally

Professional staging isn’t about pretending, it’s about clarity. A well-staged home helps buyers visualize the scale of a room and how they might live in it. It emphasizes flow, functionality, and mood.

Don’t have the budget for full-home staging? Focus on key areas: the living room, primary bedroom, and kitchen. These spaces carry the emotional weight of the sale.

5. Create a Sensory Experience During Showings

Buying a home is as much emotional as it is logical. Appeal to all five senses:

Sight: Clean, decluttered spaces with warm, balanced lighting.
Smell: Subtle scents like vanilla, cedar, or citrus (skip the plug-ins, they’re perceived as artificial).
Touch: Textural moments, a plush throw, a linen runner, smooth wood grain.
Sound: Soft instrumental music or birdsong from a backyard speaker.
Taste: Freshly baked cookies or a bowl of chilled bottled water near the door, it feels like hospitality, not a sales pitch.

6. Highlight Flex Spaces (and Give Them Purpose)

Post-2020, buyers crave versatility. A corner that could be an office, a nook that becomes a yoga retreat, a garage workshop ready for a creative mind. Don’t let extra space feel like an afterthought. Stage it with intention.

Use signs or framed notes: “Perfect Zoom Background”, “Quiet Homework Zone”, or “Art Studio with Morning Light.”

7. Market Beyond the MLS

Finally, your agent should do more than press “publish” on your listing. Today’s best marketing includes:

A property website with video walk-through
Social media teasers with aerial drone shots
A letter to the neighbors (who might know someone looking!)
Email campaigns targeted to agents with buyers

Pair that with savvy pricing, and you create something rare: momentum.

Final Thoughts: Be Memorable, Not Just Marketable

More homes on the market can feel like noise, but it’s also an opportunity for those in search of standout Home Selling Strategies. If your home sings a clearer, more emotionally resonant tune, buyers will hear it. Because at the end of the day, buyers don’t fall in love with houses – They fall in love with homes. And the best homes are the ones that tell a story only you could have written.

By Dan Krell
Copyright © 2025

What’s your home worth?

September 5, 2023September 5, 2023

Home sale gimmicks?

Over the past fifteen or so years I’ve written a few articles about home sale gimmicks. And not surprisingly, it’s another year with a new real estate gimmick. In the past I’ve explained and debunked the effects on a home sale of various ploys such as under-pricing, creating buzz, throwing the block party open house, etc, etc, etc. And yet it just doesn’t seem to end. Instead of being honest and straight forward with a solid common-sense strategy, some real estate agents are just good at devising ploys to entice unsuspecting home sellers to list with them.

This year’s shiny item is a nationwide “auction” site that is marketed to sell a home fast for more money. It is used in tandem with the MLS. This is how it works…

The home is listed as usual in the MLS with descriptions, photos and all the accoutrements. The home is simultaneously listed on the “auction” site. The MLS listing has the “list price.” Buyers and agents are redirected to the “auction” site for price and terms that are acceptable to the home seller. This gimmick strategy is sold as encouraging multiple offers on the home. Agents make their offers on the site. The seller chooses an offer and goes under contract.

This sounds like the old tried and true MLS home sale listing with extra steps!

I get it though. The old tried and true home sales model is boring. Post the listing in the MLS with your price and terms. Post terrific photos. Maybe even add a floorplan and a video. Possibly have an open house. And this year (2023), with the average days on market being seven, select one of the multiple offers you’ve received and ratify the contract.

Do gimmicks get your attention? Do you utter some oohs and aahs? But does it really make sense?

In my experience, most home sellers want to sell their home quick and for top dollar. Research into some home sale gimmicks have concluded that it could actually harm your sale by either getting a lower net price, longer time on market, or worse – a lower net price and a long time on market!

For a solid result, stick with the tried-and-true home sale experience. Don’t rely on gimmicks that promise activity on your listing, higher sale prices, etc. Work with an experienced licensed real estate agent who can present a comprehensive and coherent home sale marketing plan.

By Dan Krell
Copyright © 2023

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January 11, 2023January 11, 2023

Make More Listing with an Agent

Should you hire a real estate agent when selling a home? During any recent sellers’ market, there are many home sellers who opt to sell their home “for sale by owner” (also known as FSBO). The recent sellers’ market is no exception. Many home sellers sold FSBO with the perception of saving money by not paying a real estate agent commission. But did they really save money? Can you make more listing with an agent?

Over forty years ago, it was theorized that technology would replace many service professionals. Over time, the prediction manifested. However, the exception has been real estate agents. The role of the real estate agent has and continues to evolve. Real estate agents continue to demonstrate their value, and provide a valuable service.

Seasoned real estate agents are sales and marketing specialists. Experienced agents understand the market and use home sale data to determine a price, as well as suggesting when to list your home. Professional agents can suggest how to prepare and present your home to attract potential home buyers.

Regardless, there are many home sellers who feel they are saving money by selling without an agent (including those who sell to investors). Nonetheless there’s a body of research that has demonstrated that hiring a seasoned professional real estate agent yields a higher sales price and shorter time on the market. And a recent study reveals that selling your home FSBO could actually cost you.

Can you make more listing with an agent ?

Research by Miller, Sanchez, Sklarz, and Vamosiu investigated price differentials in FSBO and agent listed home sales (Saving Real Estate Commissions at Any Price: Does Having a Real Estate Agent Influence the Sales Price of a Home?; Journal of Housing Research, 2021, vol 30, no 2). They point out that although MLS premiums are no longer a factor, the study indicated that FSBOs sold for significantly lower sale prices than agent listed home sales. However, the amount of price differential depends on the type of home and region.

If you’re planning a home sale. Hire a professional for a smooth transaction with little drama. However, if you’re leaning toward a FSBO sale, consider all the factors. Although it may seem easy to sell a home on your own, the idiom “the devil is in the details” holds true. Even in a sellers’ market, when home buyers are competing for homes, you could be losing out if you’re unable to procure, manage and negotiate multiple offers prudently.

By Dan Krell
Copyright © 2023