How are buyers and sellers choosing a Realtor?
A National Association of Realtors survey once asked that same question. Most buyers and sellers responded they hired the agent they first encountered. Although the logic may seem counter intuitive, the means by which home buyers and sellers encounter their agents may provide an explanation.
Both home buyers and sellers reported that the top means of finding their real estate agent was through a referral from a friend or family member.
Repeat business was the second most frequent way indicated in choosing a real estate agent; meaning that the home buyer and/or seller hired the agent that assisted them in the past.
The internet was also indicated as a way of finding a real estate agent; however it was not the top way of meeting an agent.
Regardless of how you find your real estate agent, it is probably a good idea to find out more about them before they list or sell your home. A conversation about their experience, knowledge, and expertise is probably a good way to start.
Additionally, knowledge about the local market is extremely important as well as market trends.
Many agents have specialized knowledge for specific types of transactions, such as short sales, 1031 exchange, divorce, etc). If you need someone with specialized experience, make sure the agent you choose has the knowledge and resources to make your transaction close smoothly.
Many buyers and sellers still call the big-name agencies, even though your transaction relies on the experience and skill of the agent you hire (not the company name).
The bottom line: Asking friends and family for referrals as well as calling the agent you previously worked with is a good way to find a real estate agent. However, vetting the agent to make sure they’re a good fit for you can be achieved by asking the right questions before you hire them.
By Dan Krell
Copyright © 2025
Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.