home sale Archives - Page 3 of 18 - Real Estate News and Commentary

November 30, 2022November 30, 2022

Home Selling during the Holidays

Home sales have been in a slump for several months. But the lackluster volume of homes being sold isn’t what most people are making of it. Of course, rising interest rates have curtailed some home buyers’ plans, but the historically low supply of homes for sale continues to drive the market. If you’re home selling during the holidays, consider that supply will continue to dwindle as many homes will be removed from market.

What does that mean if you’re a motivated home seller? Although the housing market normally slows down during the holiday season, it’s not entirely closed. Motivated home buyers are always looking for the perfect home. And with limited home seller competition, you could potentially do well with your sale. The only obstacle to your sale would be severe winter weather.

Things to consider when selling a home during the holiday season:

If you’re selling your primary residence, consider how and when your home will be available for home buyer visits. Be proactive with your communication to your listing agent so there is no confusion about showing times. The idiom “strike while the iron is hot” holds true. If you make your home available to show, stick to the schedule. Buyers will get frustrated and turned off when their scheduled appointment is canceled at the last minute.

If you’re selling a vacant home, it will be easy to show. However, you should plan to visit the home regularly for cleaning and maintenance. Maintenance is especially important during the colder winter weather.

If your home is already on the market, maintaining a show quality home is still a must. However, if your home will be listed for sale during the holiday season, you have to take care in preparing your home for buyer visits during colder weather. Decluttering, repairs, and staging are the main staples of home preparation.

If you ask real estate agents about holiday decorations, you’ll get a variety of advice. Keep in mind how home buyers will see your home. If you decorate your home, keep it tasteful and uncluttered.

Keep in mind that selling a home means having strangers traipsing through your home. Plan ahead with a showing schedule if you’re having holiday celebrations and hosting family and other guests in your home.

Home Selling during the Holidays is not for everyone. If the holiday season is a hectic, then adding the stress of selling your home is probably not a good idea. Consult with your real estate agent about home selling during the holidays and if it is an appropriate choice for you.

By Dan Krell
Copyright © 2022

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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

September 6, 2022September 6, 2022

Catch up with deferred maintenance

After the Great Recession, the country’s housing stock deteriorated. Many financially strapped home owners could not afford the cost of maintaining their home. Many of those home owners deferred maintenance thinking they would do it when their financial picture got better. Others abandoned their homes, willing to face foreclosure to have a fresh start.

As a result, the housing stock deteriorated as time passed. Foreclosed homes deteriorated during the foreclosure process. And many others decided to sell their deferred maintenance home. It wasn’t until five to seven years after the recession that “the cost of doing nothing” was realized.

However, the antithesis was the many home owners who opted to update and remodeled their homes in lieu of moving. The decision to stay and “make do” was primarily because of the depressed home sale market. Many home owners who wanted to move couldn’t because the potential sale price would have been much lower than what the home owner needed to move. Additionally, there were many who were “under-water,” meaning that their mortgage payoff was higher than what the home was worth at that time.

As the market improved, home sellers realized that their well maintained, renovated/updated homes, sell faster and for more. Real estate agents quickly embraced the idea of renovating prior to putting the home on the market. The pay off for this strategy was evident in the recent sellers’ market (2020-2022), where well maintained and updated homes garnered a lot of attention, received multiple offers, and launched home sale prices to double digit increases.

Just as remodeling can increase the value of your home, deferring maintenance will decrease your home’s value. Unfortunately, many home owners, and their agents, believe that years of deferred maintenance can be overcome with simple and inexpensive renovations. The truth is that years of deferred maintenance deteriorates the condition of your home, making it vulnerable to the elements, pests, and time. Deferring maintenance also makes repairs and updates more costly down the road.

If your home has deferred maintenance, it’s not too late to catch up. If there are many projects with which to catch up, prioritize the most important. You will find that as you catch up with deferred maintenance, your comfort and enjoyment of your home increases. And if you’re planning a move in near future, keeping up with home maintenance will make your home sale preparation straightforward and easy.

By Dan Krell
Copyright © 2022

February 5, 2021February 5, 2021

Short Sale Home Selling

As you probably know, it’s been a sellers’ market with many listings getting multiple offers. With such a strong housing market, it would seem unthinkable that some home owners would be underwater on their mortgages when selling their homes. But the fact remains that there are many home owners who have to go through the short sale home selling process to sell their homes.

On the face of it, the January 14th press release from ATTOM Data Solutions (attomdata.com) seems to add credence to the housing market’s strength, touting that foreclosure activity is the lowest in sixteen years. The report stated that default notices, auctions, and repossessions decreased 57 percent from the previous year, and decreased 93 percent from 2010’s peak would seem to be terrific news. But the low foreclosure activity stats are actually a manifestation of a government moratoria on foreclosure activities that was imposed due to the pandemic emergency.

Rick Sharga, Executive Vice President of RealtyTrac, an ATTOM Data Solutions company, stated “The government’s moratoria have effectively stopped foreclosure activity on everything but vacant and abandoned properties. There is a backlog of foreclosures building up – loans that were in foreclosure prior to the moratoria; loans that would have defaulted under normal circumstances; and loans whose borrowers are in financial distress due to the pandemic.” Further commenting on the foreclosure backlog, Sharga believes that the foreclosure wave won’t be as bad as what occurred prior and during the Great Recession. But he cautioned that we won’t know how large the foreclosure wave will be until the moratoria expires.

So, in the face of a strong housing market, there are many home owners who need to sell (due to job loss, job relocation, divorce, etc.) but can’t because the proposed sale price is short of the amount needed to cover the costs of selling (which typically includes mortgage, closing costs, realtor & title fees, etc.). This is where a short sale can be considered.

A short sale is basically when your sales net isn’t enough to pay the mortgage(s) on the property. In many cases, short selling home owners don’t have the funds to make up the shortage needed at settlement. Instead, they seek lender approval to allow a lower mortgage payoff in order for the transaction to close. Because short sales have become a common form of transaction in the real estate landscape, the process has become more standardized since the Great Recession. Although the typical time to complete a short sale can take three to six months, short sales can take as little as forty-five days. However, it’s important to note short sale approval can also take more than six months.

Although the core process is the same, lenders have different requirements when collecting information and conducting their due diligence. Having a professional negotiator helps facilitate your short sale. Seasoned short sale listing agents typically work with experienced attorneys to negotiate and handle the process.

If you are thinking of short sale home selling, interview several experienced and local short sale agents. Ask about their track record for successful short sales and how they work on your behalf to get the job done. Also talk to their negotiator, and ask about their track record in successfully negotiating short sales.

When considering a short sale, consider all your other options as well and get professional advice from an attorney and CPA to determine your best solution.

By Dan Krell
Copyright © 2021

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January 14, 2021December 13, 2022

Clean your home

“Clean your home” is one of the most underrated activities when preparing to sell your home. Although it’s seemingly the easiest thing to do to get a higher price and faster sale, it’s often misunderstood or shrugged off. because there’s so much going on when selling a home. Besides getting the home ready to list, you’re likely planning a move. With so much on your mind, it’s easy to put it off.

A New York Times piece by Tim McKeough (Market Ready; nytimes.com; July 25, 2012) gave advice from a real estate broker and a cleaning professional on properly cleaning before listing a home. The real estate broker commented on cleaning windows and floors; as well as polishing furniture. Paramount is the condition of home entry, kitchen and bathrooms. The entryway is important because it’s the area where the home buyer gets their first impression of the home. The kitchen and bathrooms get much of the home buyers’ attention, and should also be a focus of a deep cleaning. It’s advised that the entryway be decluttered, and the kitchen and bathrooms should be “spotless.”

Attention to detail is important, such as cleaning the oven/range, clean tile grout and a new shower curtain. Because dirty grout can leave a bad impression with home buyers, consider regrouting. “Horizontal surfaces” (such as windowsills, picture frames, baseboards, and shelves) should also be a focus of cleaning. Also, a deep cleaning should focus on areas where cleaning finger prints are found, such as light switches and door knobs. When showing the home, the sink should be clean and dishes put away, as well as putting away toiletries and making the beds.

When your agent recommends to clean your home, they mean to get a deep cleaning. However, home sellers often misconstrue “deep cleaning” as a routine cleaning. Don’t get me wrong, cleaning your home anytime is positive. However, a deep cleaning goes after dirt and grime that has accumulated while you lived in the home. A deep cleaning includes and goes beyond the basic cleaning. A deep cleaning typically includes (but isn’t limited to) shampooing rugs and carpets, cleaning grime from oven and range burners, cleaning bathroom grout, cleaning windows, cleaning baseboards and corners, and ceiling fans. If you have a pet, your deep cleaning should also focus on removing pet hair, dander and lingering odors.

Most home sellers hire a cleaning service for the “deep clean.” The Better Business Bureau (bbb.org) offers these tips when hiring a cleaning service: 1) Research the company. Ask friends, family members, and neighbors for recommendations. Interview at least three companies. Check if the company has complaints. 2) When interviewing the service, ask to also meet with someone who will be doing the cleaning to understand their process. Also ask what cleaning products are used, especially if anyone in the home has sensitivities and allergies. 3) Most important – check credentials. Check if their operating license is in good standing. Ask for proof of their bond and insurance. Request or conduct your own background check. 4) Ask for and contact past client references. 5) When talking about the cost, consider the time that will needed for the cleaning. Make sure that the service includes everything that you need to be cleaned. A home walkthrough is recommended to provide a service estimate. Although it’s typical to be attracted to the least expensive service, it may not be the best value. 6) When you decide on the service, get it in writing and make sure it’s specific as to what the service will do and the time they will be in your home.

By Dan Krell
Copyright © 2021

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October 15, 2019October 15, 2019

How to Market a Home Sale

Some homes seem to sell themselves while others need help. If your home needs help, understand that effective use of marketing tools can increase your home’s appeal, as well as communicate your home’s value to sell it faster and for more money. Home sale marketing tools have been used ever since real estate brokerage began. Although marketing tools come and go, some have stood the test of time. So you might be wondering how to market a home sale…

How to market a home sale according to a Realtor

If you ask your Realtor how to market a home sale, they may tell you about open houses, print ads, and the internet.

Probably one of the most effective marketing tools an agent has is the open house. Unfortunately, the open house is under-used, as well as often misused for the agent’s personal gain. Although the open house routine has changed, brokers have been holding open houses for over one-hundred years. The open house is the ideal time to communicate directly with home buyers and their agents about your home’s appeal and value. Try to avoid the use of open house gimmicks (such as cook-outs and carnivals) because they detract from the home sale message. Furthermore, make sure your agent is focused on selling your home during the open house, instead of focusing on signing-up new clients.

Although not as prevalent today, print advertising was a home marketing staple for over a century. Today, the majority of home buyers search for homes online, so it’s not likely that a print ad will have a wide audience. However, agents will uses post cards and door hangers to announce their new listing. Nonetheless, print advertising is still used to market niche homes and agent self-promotion.

You might be wondering how to market a home sale online? Internet and digital marketing is the most widely used form of advertising today. Internet marketing is easy because the MLS syndicates your home listing across numerous websites automatically! Although the syndication is automatic, your agent still needs to check how the listing appears. If the listing has incorrect information, it needs to be fixed or can hamper results.

There are a variety of other internet advertising opportunities, including a dedicated webpage, pay-per-click, and video. However, results, if any, may be limited if not used effectively.

One of the most important marketing tools to relay your home’s appeal and value is the camera. Technological advances in MLS feeds and digital photography now allow home buyers to see many pictures of your home and its surroundings in crystal clear clarity. However, don’t solely rely on new photo technologies for virtual tours, as the viewing ability may be limited.

Virtual reality (VR) is a cutting-edge tech being touted for virtual tours. Let alone that most home buyers don’t own a VR device, many buyers are likely to search homes when wearing a VR device is not appropriate, such as at work or on the metro. Even though VR marketing sounds cool, it’s reach is still very limited.

Although VR is yet to be an effective tool, augmented reality such as 3D virtual tours are coming of age. Although there are still limitations, updated internet browsers, broadband, and new 5G allow home buyers to view your home as a 3D model.

The basics.

Regardless of what real estate agents will tell you, the best marketing tools for your home are the list price, your home’s condition, and its location. However, a high list price, poor condition and/or location can be helped by your agent’s marketing tools. Effective marketing tools can also help increase your home’s appeal and communicate the home’s value. But ultimately, the nitty-gritty of selling your home depends on your agent’s savvy, ability to facilitate an offer, and negotiate a price.

Original article is published at https://dankrell.com/blog/2019/10/15/how-to-market-a-home-sale/

By Dan Krell
Copyright© 2019

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