Home selling strategy Archives - Real Estate News and Commentary

June 5, 2025June 5, 2025

Home Selling Strategies to Stand Out in a Crowded Market

Home Selling Strategies to Make Your Home Shine in a Crowded Market

Real Estate Deep Dive Podcast – Standout Home Selling Strategies

As the sun climbs higher into the summer sky, so too does the number of homes hitting the market. It’s the season of “For Sale” signs and weekend open house, and if you’re a homeowner preparing to sell, you may be feeling the pressure of rising competition and in search of standout Home Selling Strategies.

But here’s the truth: in a crowded market, standing out isn’t optional, it’s essential.

Here’s the good news: You can transform your listing from just another address to a home buyers remember with a few smart, strategic touches. Whether you’re in a hot neighborhood or a sleepy cul-de-sac, these 7 inspired ideas will help your home steal the spotlight.

1. Tell a Story, Don’t Just Sell a House

Every home has a soul. Maybe it’s the oak tree planted when your child was born or the sunlit breakfast nook where mornings feel slow and sacred. Don’t just list square footage, share moments. Create a short narrative in your listing that paints a lifestyle. Buyers aren’t just looking for walls and a roof. They’re searching for a feeling.

Example: “Sip morning coffee as sunlight pours across the reclaimed wood counters. Evenings invite candlelit dinners under twinkle lights on the back patio.”

2. Photograph Like a Magazine Spread

Smartphones have turned us all into amateur photographers, but for your home’s debut? Go pro. A skilled real estate photographer understands light, composition, and how to make a 10×12 bedroom look airy instead of cramped.

Better yet, consider lifestyle photos, a throw draped casually on a reading chair, a garden table set for brunch, soft lamplight glowing in a cozy den. These human touches make a home feel lived-in and loved.

3. Turn Curb Appeal Into Instant Chemistry

First impressions aren’t made at the front door. They’re made from the street. Trimmed hedges, a fresh coat of paint on the door, modern house numbers, and vibrant planters can do wonders. Want to go further? A fragrant potted herb garden or an elegant path light installation turns your walk-up into a moment of arrival.

4. Set the Stage, Literally

Professional staging isn’t about pretending, it’s about clarity. A well-staged home helps buyers visualize the scale of a room and how they might live in it. It emphasizes flow, functionality, and mood.

Don’t have the budget for full-home staging? Focus on key areas: the living room, primary bedroom, and kitchen. These spaces carry the emotional weight of the sale.

5. Create a Sensory Experience During Showings

Buying a home is as much emotional as it is logical. Appeal to all five senses:

Sight: Clean, decluttered spaces with warm, balanced lighting.
Smell: Subtle scents like vanilla, cedar, or citrus (skip the plug-ins, they’re perceived as artificial).
Touch: Textural moments, a plush throw, a linen runner, smooth wood grain.
Sound: Soft instrumental music or birdsong from a backyard speaker.
Taste: Freshly baked cookies or a bowl of chilled bottled water near the door, it feels like hospitality, not a sales pitch.

6. Highlight Flex Spaces (and Give Them Purpose)

Post-2020, buyers crave versatility. A corner that could be an office, a nook that becomes a yoga retreat, a garage workshop ready for a creative mind. Don’t let extra space feel like an afterthought. Stage it with intention.

Use signs or framed notes: “Perfect Zoom Background”, “Quiet Homework Zone”, or “Art Studio with Morning Light.”

7. Market Beyond the MLS

Finally, your agent should do more than press “publish” on your listing. Today’s best marketing includes:

A property website with video walk-through
Social media teasers with aerial drone shots
A letter to the neighbors (who might know someone looking!)
Email campaigns targeted to agents with buyers

Pair that with savvy pricing, and you create something rare: momentum.

Final Thoughts: Be Memorable, Not Just Marketable

More homes on the market can feel like noise, but it’s also an opportunity for those in search of standout Home Selling Strategies. If your home sings a clearer, more emotionally resonant tune, buyers will hear it. Because at the end of the day, buyers don’t fall in love with houses – They fall in love with homes. And the best homes are the ones that tell a story only you could have written.

By Dan Krell
Copyright © 2025

Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

What’s your home worth?

September 5, 2023September 5, 2023

Home sale gimmicks?

Over the past fifteen or so years I’ve written a few articles about home sale gimmicks. And not surprisingly, it’s another year with a new real estate gimmick. In the past I’ve explained and debunked the effects on a home sale of various ploys such as under-pricing, creating buzz, throwing the block party open house, etc, etc, etc. And yet it just doesn’t seem to end. Instead of being honest and straight forward with a solid common-sense strategy, some real estate agents are just good at devising ploys to entice unsuspecting home sellers to list with them.

This year’s shiny item is a nationwide “auction” site that is marketed to sell a home fast for more money. It is used in tandem with the MLS. This is how it works…

The home is listed as usual in the MLS with descriptions, photos and all the accoutrements. The home is simultaneously listed on the “auction” site. The MLS listing has the “list price.” Buyers and agents are redirected to the “auction” site for price and terms that are acceptable to the home seller. This gimmick strategy is sold as encouraging multiple offers on the home. Agents make their offers on the site. The seller chooses an offer and goes under contract.

This sounds like the old tried and true MLS home sale listing with extra steps!

I get it though. The old tried and true home sales model is boring. Post the listing in the MLS with your price and terms. Post terrific photos. Maybe even add a floorplan and a video. Possibly have an open house. And this year (2023), with the average days on market being seven, select one of the multiple offers you’ve received and ratify the contract.

Do gimmicks get your attention? Do you utter some oohs and aahs? But does it really make sense?

In my experience, most home sellers want to sell their home quick and for top dollar. Research into some home sale gimmicks have concluded that it could actually harm your sale by either getting a lower net price, longer time on market, or worse – a lower net price and a long time on market!

For a solid result, stick with the tried-and-true home sale experience. Don’t rely on gimmicks that promise activity on your listing, higher sale prices, etc. Work with an experienced licensed real estate agent who can present a comprehensive and coherent home sale marketing plan.

By Dan Krell
Copyright © 2023

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November 30, 2022November 30, 2022

Home Selling during the Holidays

Home sales have been in a slump for several months. But the lackluster volume of homes being sold isn’t what most people are making of it. Of course, rising interest rates have curtailed some home buyers’ plans, but the historically low supply of homes for sale continues to drive the market. If you’re home selling during the holidays, consider that supply will continue to dwindle as many homes will be removed from market.

What does that mean if you’re a motivated home seller? Although the housing market normally slows down during the holiday season, it’s not entirely closed. Motivated home buyers are always looking for the perfect home. And with limited home seller competition, you could potentially do well with your sale. The only obstacle to your sale would be severe winter weather.

Things to consider when selling a home during the holiday season:

If you’re selling your primary residence, consider how and when your home will be available for home buyer visits. Be proactive with your communication to your listing agent so there is no confusion about showing times. The idiom “strike while the iron is hot” holds true. If you make your home available to show, stick to the schedule. Buyers will get frustrated and turned off when their scheduled appointment is canceled at the last minute.

If you’re selling a vacant home, it will be easy to show. However, you should plan to visit the home regularly for cleaning and maintenance. Maintenance is especially important during the colder winter weather.

If your home is already on the market, maintaining a show quality home is still a must. However, if your home will be listed for sale during the holiday season, you have to take care in preparing your home for buyer visits during colder weather. Decluttering, repairs, and staging are the main staples of home preparation.

If you ask real estate agents about holiday decorations, you’ll get a variety of advice. Keep in mind how home buyers will see your home. If you decorate your home, keep it tasteful and uncluttered.

Keep in mind that selling a home means having strangers traipsing through your home. Plan ahead with a showing schedule if you’re having holiday celebrations and hosting family and other guests in your home.

Home Selling during the Holidays is not for everyone. If the holiday season is a hectic, then adding the stress of selling your home is probably not a good idea. Consult with your real estate agent about home selling during the holidays and if it is an appropriate choice for you.

By Dan Krell
Copyright © 2022

November 13, 2022November 13, 2022

Home selling 2023

Memory is flawed and I believe that people forgot what the housing market was like prior to 2020. People were told that the housing market of 2019 was in a new normal, and, yes, signs were pointing to a balanced market. Then 2020 shocked the housing market, and everyone took a short break during the health crisis. After a short market shock, home buyers came back in droves and further stressed the already limited home sale inventory. And for almost two years, a crazy and sometimes irrational sellers’ market was the “new normal.” What will be the new normal for home selling 2023?

Besides quick home sales, home sellers have also become accustomed to double-digit home sale price growth. However, steep interest rate increases have seemingly cooled home buyer motivation. Home sales dropped to their lowest levels in a decade. The question that everyone seems to be trying to answer is how will the current conditions play out.

Supply and demand. The one aspect, in retrospect, that has driven the housing market since 2013 is home sale inventory. Home sale inventory never completely bounced back to equilibrium levels since then, and sparked the several sellers’ market mini-cycles in the past decade.

Chief economist for the National Association of Realtors, Lawrence Yun, agrees, saying in a recent NAR new release “For most parts of the country, home prices are holding steady since available inventory is extremely low. Some places are experiencing price gains, while some places, most notably in California, are seeing prices pull back.”

Yun commented that the sharp mortgage rate spike since January has definitely impacted the volume of home sales this year. However, talking about home sale inventory, he stated, “Housing inventory is about a quarter of what it was in 2008,” Yun said. “Distressed property sales are almost non-existent, at just 2%, and nowhere near the 30% mark seen during the housing crash. Short sales are almost impossible because of the significant price appreciation of the last two years.”

Yun anticipates home sales to continue to decline about 7 percent in 2023, however, national median home prices will modestly increase in the range of 1 percent.

Home selling 2023: If you’re planning a home sale in next year, make certain you have a reasonable home sale strategy. Make certain you prepare you home by decluttering and making necessary repairs. Pay close attention to neighborhood home sale trends. And don’t overprice your home when choosing a list price.

By Dan Krell
Copyright © 2022

August 23, 2022August 23, 2022

Real estate agents have a role

Last year, at the height of the latest sellers’ market, I talked to a friend about selling his property. He gleefully quipped “Haven’t you heard? Nobody uses a real estate agent anymore [to sell a home].” To be honest, I hear that every seller’s market…and it’s a false statement. In fact, most home sellers hire a real estate agent to sell or buy a home. So, in response I asserted that Real estate agents have a role in the real estate transaction.

The National Association of Realtors’ 2021 Profile of Homebuyers and Sellers indicated that 90 percent of home sellers hired a real estate agent. The reasons for hiring an agent to list your home apply in any market, and include assisting you to set the list price, to prepare the home, and to facilitate the sale process.

Setting the right sale price is important in any market. During a sellers’ market, it may be tempting to set a high sale price. But the fact is that you can still turn off home buyers with an unrealistic price. A real-life example comes from a listing appointment I had last year. The seller was disappointed in the price range I suggested for her home (her home was smaller than other homes in the neighborhood). She was clearly dissatisfied with what I shared and said, “In this market, all homes sell for more than the last one that sold.” This is also a false statement. In a market where homes sold on average 7 days, she wasted 30 days on the market only to sell for a price that was in the range I suggested based on comps and adjustments.

Home preparation is also a key factor in any market. Home preparation entails decluttering, staging and sometimes repairs. Let’s face it, the better the home presents, the quicker it sells. In a seller’s market, a well-prepared home can elicit a bidding war, raising the sale price above list price.

Hiring a real estate agent is not for everyone. But the stats revealed by NAR’s 2021 Profile of Homebuyers and Sellers indicate that real estate agents have a role in the real estate transaction. Real estate agents are housing-market experts, recognizing and anticipating trends. Agents can provide detailed market analyses to assist in formulating a home’s listing or sale price.

Furthermore, from the time your home is listed to the day of settlement, agents are facilitating the transaction. Starting with marketing your home, the agent will work to procure offers on your home and assist in negotiation. They will also assist in helping completing the sales contract and follow up on contingencies. They will also work alongside other professionals to ensure any bumps in the journey to settlement are worked out.

By Dan Krell
Copyright © 2022