Build a case to make your lowball offer bulletproof

The process of making an offer to buy a home is fairly straightforward, provided that you don’t have competition from other buyers.  The offer basically conveys the price you want to pay, and which inspections you want to conduct. Once the documents and addenda are completed, your agent will present the offer to the listing agent, who in turn presents it to the seller. The seller can accept, reject, or counter your offer.

Of course, the best scenario is that the seller accepts your offer without any counter to price and terms. However, if your offer is below list price, chances are that the seller will counter your price. And if your offer is significantly lower than list, the seller may reject the offer outright.

Since the great recession, an increasing number of homes for sale have serious issues due to deferred maintenance. It’s routine for homes in need of repair and/or a total renovation to receive low ball offers. Real estate investors typically don’t attach emotion to their offers, and as such making low offers on property is business as usual. But if you’re like the average home buyer, you may shy away from making a low ball offer fearing being rejected.

You can increase your chances of engaging the seller in working out a deal by packaging your offer correctly. The conventional wisdom is to make a “cash” offer that is non-contingent. The reasoning is that the owner would be more apt to take your lower offer knowing they don’t have to wait for a lender to approve your loan or worry about appraised value; or hassle with negotiating home inspection repairs.

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This approach typically works in a buyer’s market, especially when home prices are declining (as we experienced from 2008 to 2010). However, this tactic may fall flat in today’s market for a number of reasons, including strong year-over-year home price gains, low listing inventory, and increased home buyer competition. Being confronted about their home’s value is a tough pill for a home seller to swallow, especially when they see other homes selling for more. Notwithstanding the seller’s ability to accurately interpret housing data; many sellers have high sale price expectations regardless of their homes’ condition, and rationalize a higher asking price – even when not justified.

Another reason this tactic has lost its effectiveness is that the enticement of a “cash” offer has lost its impact when in actuality it’s all about the sale price. Whether the sale is all cash or financed, the primary concern to the seller is the amount of money they net in the sale.

Non-contingent offers don’t go far enough when making a low offer on a home; you also need to build a case to help the seller understand the rationale of your offer. Have your agent comprehensively analyze the neighborhood market and include the analysis in your offer. The analysis should be detailed and point out differences that add and negate value to the comps and the subject property. Your offer should also include a detailed estimate on repairs and updates (from a licensed contractor).

Making the seller aware of the differences between their home and neighborhood comps, as well as educating them on the costs associated with repairs and updates goes a long way in getting a seller to better understand the value of their home, and moves you closer to making the deal.

By Dan Krell
Copyright © 2016

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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

Home prices, Zillow, and Formulating an Offer

by Dan Krell © 2007

Are you waiting for the bottom to drop out of the local real estate market? Although there has been a market correction, the Greater Capital Area Association of Realtors home statistics report shows that the average home price in Montgomery County increased to $611,443 from $593,801 the same time last year (GCAAR.com).

I hear some out there saying there is more correction to come, but in reality there not much more that the home seller can absorb. Those home sellers who are not in dire financial straights will either wait for the right buyer or take their homes off the market. As we are coming out of winter and the spring market has yet to go into full swing, it seems as if there is no end to the lethargic market. However, like the flowers that bloom every spring, so too do homebuyers.

If you look at online valuation systems such as Zillow, it seems as if home values will continue to fall, because the values listed are higher than the list prices of homes for sale. Although web based valuation systems strive for accuracy, they will continue to offer imprecise data because these sites cannot account for real time fluctuations in the marketplace. If you are a home seller, please don’t solely rely on valuation websites to determine a sale price for your home, as the comps offered by such websites may not be the most recent or may not be directly comparable.

If you are a home buyer, you may want some tips on formulating an offer. Basing your offer on the price the home seller paid or the tax assessment is unreasonable. Many of my clients have told me that that they read somewhere or heard from someone that their offer should be based on the price paid when the home seller bought the home. Will someone please tell me whose idea this is? I neither have read this anywhere nor have I met the original source of this “wisdom.”

Additionally, using tax assessments to determine your offer can set you up for disappointment as well. Tax assessments are typically a fraction of the home value and are calculated by the locality for tax purposes. It is common for a home owner to appeal a tax assessment so as to lower the assessed value and subsequently his tax burden. The price the home seller paid and the tax assessment are mutually exclusive figures that have no bearing on market forces.

If you are ready to put an offer on a home, you should do your research and look at pertinent factors such as recent sales and market trends to assist in formulating your offer and terms. You should find the most recent sales prices for similar style and size homes in the neighborhood of the home you are considering. To determine a market trend, look at sales prices in six, three, and one month increments. Additionally, try to determine the home seller’s level of motivation, as the home seller may be open to lower offers if they are highly motivated to sell.

The real estate market is dynamic and cyclical. In determining list prices and offers, home sellers and home buyers should use the most recent and pertinent information to assist in their decisions.

This column is not intended to provide nor should it be relied upon for legal and financial advice. This article was originally published in the Montgomery County Sentinel the week of 2/26/2007. Copyright (c) 2007 Dan Krell.