Get top dollar for your home

Get top dollar for your home
Get top dollar for your home (infographic from LJHooker.com)

The guarantee of “Getting top dollar for your home” is a theme in many real estate ads, as well as being promised by many agents.  Of course the goal of every home owner is to  get top dollar is the goal for every home seller!  But why is this meme still prominent, and is it still meaningful?

What does “get top dollar” mean anyway?  Getting top dollar on your sale may be relative to other home sales during the same period.  Market conditions and timing are variables that may dictate your sales price; home sale prices are lower when home buyer demand wanes, as well as sales that occur during winter months.  However, other influences on sale price include your home’s physical location and condition.  For example, homes that sit on (or are in close proximity) to a main thoroughfare typically sell for less; as well as houses with deferred maintenance and a lack of updates.

Is “getting top dollar” just about listing at a high price?  The key to a successful sale is pricing your home correctly.  Proper pricing includes analyzing your local market, and comparing your home to the most recent neighborhood sales that are most similar to your home in style, size, age, and condition.  Also, looking at market trends in three and six month segments will determine a seasonal effect.

How can you tell if your home sold for top dollar?  Certainly if your house sells for more than others in the neighborhood, you might think you got “top dollar.”  But if your neighbor sells immediately after you and sells for more; your claim to getting top dollar is now in jeopardy.  There is also the home sale price conundrum: If your house sells fast with multiple offers, you might think that the list price was too low; However, if you price your home too high, you risk over pricing such that the house might languish on the market and miss the window of opportunity.

Maybe the promise of “getting top dollar” is just a marketing ploy by real estate agents to get your listing.  A top complaint by home sellers is that their agent misled them; often citing the promise of a high sales price, only to be coerced into reducing and/or accepting a lower price at a later time.  Regrettably, there are real estate agents who resort to questionable sales tactics to get business; and unfortunately, they learn these tactics from real estate trainers, and/or develop them on their own and share with other agents.

Maybe “getting top dollar” for your house is a metaphor for being satisfied.  Although you might think you could be satisfied with just selling for a high price; customer satisfaction includes other factors too, including level of service.  It has been determined that many consumers are less interested in hiring agents whose focus is about being “#1;” rather, consumers want to be treated as if they are “#1.”

Maybe “getting top dollar” is about your bottom line.  Consider that many home buyers in today’s market are seeking “turnkey” homes, where they won’t have to worry about immediate maintenance issues – and some are willing to pay “top dollar” for such a home.  Be honest about your home’s location, condition and features.  Making some modifications can increase the sales price, however at a cost.  A cost-benefit analysis of pre-listing repairs and updates may help you decide on the projects that will add to your sales net.

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Disclaimer. This article is not intended to provide nor should it be relied upon for legal and financial advice. Readers should not rely solely on the information contained herein, as it does not purport to be comprehensive or render specific advice. Readers should consult with an attorney regarding local real estate laws and customs as they vary by state and jurisdiction. Using this article without permission is a violation of copyright laws.

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